Starting a new business in any industry is difficult, but hospitality has a unique set of challenges. Many people choose to open bars and restaurants despite there already being countless similar establishments in towns and cities all over the world. So, why do people still pursue this dream? Firstly, people are always going to enjoy going out for meals and drinks which means there will be a demand for this service. Secondly, there is a lot of satisfaction seeing customers, both loyal and new, walking through your restaurant doors with a big smile on their face, seeing your reputation and brand grow in popularity. If you’re thinking about starting a restaurant, keep these things in mind as you create your business plan.
Location
Finding the best location for your restaurant is essential. In certain circumstances, having a restaurant that is off the beaten track and hidden down a side street can add to its charm. However, locating the business somewhere that is too isolated can be detrimental. It needs to be in a position where it will receive a good amount of foot-fall and attract hungry passers-by inside. It should also be relatively easy to find in case people are coming based on recommendations. If you’re in a quieter town rather than a built-up city, having some idyllic countryside surrounding your restaurant or a picturesque setting could also be a good idea, provided it’s still relatively easy to get to.
Furnishing and Décor
Don’t underestimate the aesthetic appeal of your restaurant. A lot of people often visit places based on this, as well as the delightful menu. Having the right décor adds to the atmosphere and can enhance the experience of your customers. Minimalist and industrial looks in restaurants have been increasing in popularity in recent years, however, your décor should reflect the theme and standards of your restaurant. Remember to purchase comfortable restaurant furniture, too, for the benefit of your customers.
Insurance and Licenses
Naturally, any business must have the correct insurance in place before it starts trading and your restaurant is no different. Do your research to make sure that you’re getting accurate cover for hospitality businesses and foodservice providers. You must make sure that you have secured a license to serve alcohol on your premises if you want to do so. Health and safety training and food handler certification may also be of use before you open to ensure you’re not breaching any health codes.
Website and Social Media
Every business needs to have an online presence in the modern world, and before you open you should make sure you have a fully-functioning, professional website for your restaurant. Having an online booking system incorporated into the design would also be greatly beneficial. Social media such as Facebook, Instagram, and Twitter are all good accounts to have for business purposes and will allow you to share updates to menus, information on specials and events with your customer-base directly.
Although a fantastic menu is essential for a restaurant to have, it’s not all about the food. Creating a warm and welcoming atmosphere is just as important to achieving success in the hospitality trade. Think carefully about the overall design of your restaurant, what you can offer customers, and the best ways you can keep them healthy and safe at your establishment.
