In the past few years, especially after the global pandemic began, our relationships and attitudes towards our own health changed. Traditional approaches, once the be-all and end-all of medicine, no longer satisfy. Instead, health and wellness coaching begin to take precedence, with its global market size projected to reach $27.8 billion by 2030.
But what exactly do health and wellness coaches do, and why is their popularity growing? To put it simply, they are experts on human health, motivation, and behavior. Instead of just presenting you with the solutions, health coaches take time to discover why you want to improve your well-being and guide you towards your goals. In other words, they act as valuable healthcare partners rather than authorities on health-related matters.
Of course, many illnesses still require a traditional doctor’s intervention. But when it comes to chronic conditions or just a general desire for a healthier lifestyle, health coaches are quite helpful. The best of them provides great support on your health journey, empowering you every step of the way.
To accomplish this, a health coach must possess certain qualities and abilities. Those include:
- Professionalism
- Active listening skills
- Empathy
- Desire for continuous learning and improvement
- A holistic view of wellness
In other words, health coaches must have a very human approach to their clients if they want to make any sort of difference.
How to Start a Health and Wellness Coaching Business
Starting a health coaching business is no walk in the park − it requires determination, perseverance, and lots of research. Before you take your first steps, consider if this is really what you want to commit to. If the answer is yes, you begin by getting your first coaching certifications.
After that, you identify your target audience and develop a business plan. It is best to do this early on so that you know roughly what you’re striving towards and who you want to focus on. Because you are just beginning, it is sometimes difficult to be specific, but remember − you always adjust your goals later down the line. What is important is to have a starting point.
Next, establish your brand. In simple terms, this means figuring out how to make your business stand out amongst dozens of competitors. Usually, a good business name, logo, tagline, and story goes a long way. However, do not try to come up with anything before you understand your target audience well. If you want effective branding, market research is a must.
Finally, set up your website and get your first clients. Of course, it is possible to operate without a site, but that is considered unusual nowadays. Many clients find you through your website, and even those who do not yet hire you have interest in learning more about you online. A lack of internet presence is often seen as sketchy. Therefore, it is important to invest time in this aspect.
Health and Wellness Coaching: How Do You Get Clients?
As expected, the biggest issue when starting your health coaching business is drawing in clients. After all, there are dozens, if not hundreds, of similar services out there, all competing for customers’ attention. When you just start out, it seems impossible to stand out next to big and already established businesses. That is enough to discourage many beginners.
Luckily, you don’t have to do everything on your own. Some platforms help you promote your business and reach your target clientele much easier than doing so alone. One such platform is Nexia Wellness, an online marketplace for health professionals and coaches.
Nexia Wellness and Its Mission
If you ever wonder how to become a health coach online, Nexia Wellness is there for you. This platform and virtual studio help wellness coaches promote their businesses and find clients across the world. It is secure and user-friendly both for the customers and the coaches.
As a coach, all you do is register, create a good profile, and list your certifications and rates. Soon enough, you are sure to see an influx of new clients!
The company focuses primarily on preventative healthcare and addressing various chronic, mental, and emotional disorders. Ultimately, the goal is to build a health and wellness community where patients find an online wellness coach, work with them, and share evidence-based knowledge and tips. In some ways, the platform serves as a resource for remedies coming from all corners of the world.
What Nexia Wellness Does for Its Coaches and Clients
Both coaches and clients benefit from Nexia Wellness and its unique approach to health. The biggest advantage is, no doubt, the ability to easily connect on the platform, no matter which part of the world they come from.
More specifically, thanks to Nexia Wellness, coaches benefit by:
- Expanding their marketing and advertising reach
- Achieving global, national, and local branding
- Using innovative payment and booking features
- Increasing their revenues and clientele
On the other hand, clients benefit by:
- Selecting the best and top-rated wellness professionals on the platform
- Becoming a part of a wellness community
- Taking control of their health from their own homes
- Having the opportunity to learn more about healthcare trends and technologies
Ultimately, since the platform takes care of details such as promotion and payment, coaches and clients focus entirely on their shared mission: Fostering health and wellness.
What Is Nexia Wellness Discover?
Aside from the main health coach marketplace, Nexia Wellness has a sister site, Nexia Wellness: Discover.
Discover’s purpose is to serve as an informational and educational portal for clients who want to learn more about natural healing methods. It is essentially a blog with dozens of health-related articles. Many of them discuss treatments and remedies from various cultures, taking a holistic approach to health. Readers learn how this approach complements traditional medicine, as well as benefits everyday life.
There are a variety of other topics, too. You find the latest news, emerging discoveries, and scientific health-related studies. In other words, the site has something for everyone interested in wellness.
While the Discover site is mainly targeted at clients, coaches also benefit from it. They have the opportunity to write articles, thus promoting their own approach and brand. This method of marketing yourself is quite effective, especially when done well.
For example, an online health and wellness coach might write a well-researched article that many users read and like. Some of those users are then interested to learn more and contact the writer. This, in turn, leads to one-on-one sessions, which is every coach’s ultimate goal.
In Conclusion
As the health and wellness coaching market becomes more competitive, many good coaches struggle to keep up and retain clients. That’s why platforms such as Nexia Wellness are so important. They give an equal chance to all coaches and provide them with the tools necessary for success. So, if you haven’t yet, it is wise to sign up and see what the company has to offer.
And if you have interest in health and wellness coaching but find yourself intimidated by the competition, don’t be. There is always space for hard work and excellent service.
