Should Making Money Be Your End Goal?

Most entrepreneurs know at least one person whose primary focus for their company wasn’t to make money, and for that same reason, the company no longer exists. We also know people who spend more than they earn, and tend to get caught in this vicious cycle of spending. Nonetheless, we may also know people who are rich, but are miserable. If that is the case, then, let’s ask ourselves, “what truly is the purpose of money?”

Growth and capital, we know, are the basis of any business. When there is no growth, there is no capital, and when there is no capital, you can kiss your business goodbye.



As a single parent, entrepreneur and boss, a stable turnover and growth were central areas of focus for me. I have seen friends go bankrupt and their homes being foreclosed. Even my own parents went bankrupt twice. Therefore, I am good at controlling my own personal finances as well as those of a company.

First and foremost, your accounts and finances must be in order. However, that doesn’t mean that your chosen career path must be soulless and restricted. Personally, I value freedom more than I value money and that can’t be bought. That is how I’ve grown my business over the years – I can’t be put in a cage (not even a golden one).

Money as the end goal?

The other day, I was talking to a CEO whose purpose in life (so he told me) was to earn as much as possible. He was obsessed with money; his goals were basically as follows:

  • Lots of money
  • More money
  • Increasing and growing wealth

That leads me to the next question, can money truly make us happy?

Psychologists and economists have conducted research on if money can trigger satisfaction and personal happiness. The answer is yes, money can make us happy, but we just don’t get happier by having a lot of money. So, the question becomes, what is enough for you?

Money can have a positive effect on your happiness, especially when you’re moving up from poverty to middle class. Ironically, scientists say that you don’t get happier if you’re moving from middle class to upper class – your happiness may decrease. Frankly, it doesn’t pay off to be stinky rich.

Ultimately, it isn’t money that makes us happy, as scientists point out. This means that attaining money as the final goal will not make us happy.

I know people who have taken on jobs, or entered a certain field, only because of the salary and increase in pay. They have ignored all warning signs that it might be a bad idea to take on the job/work because they have sold themselves on the money – yet, in the end it has made them very unhappy.

So, when you think about your life and your career, please consider the following:

  1. Don’t let money be the only driving force behind your chosen career path. In other words, base your career on more than just money: Try to find something you are good at, something you’re passionate about, and something that there is a demand for in your market. Think clients, contracts and cash (in other words, locate your potential consumers).
  2. Teach yourself the basics of marketing, branding, customer service, production/manufacturing and accounting in order to grow your business.
  3. Understand your financial situation; how much money will you need to earn and when will it be enough? Are you chasing a career or are you “just” going after a certain lifestyle? Everybody has a NUMBER inside their head. The number is almost like a lid. Some people’s mental lid is $4,000 a month, while for others it’s $40,000 a month. We all have a number and what we think would make us happy, find yours.
  4. Save. Make sure you save. Saving allows you to have the mental freedom to know that you won’t have to sell your house because you’ve lost a job or went through a runt while growing your business.

With that said, never pursue a business just for money, do what you have a passion for and money “should” always follow.

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Soulaima Gourani
Founder of Tradeconductor.com – World peace through trade and CEO of GETcapitalaid.com. Soulaima is a motivational speaker and philanthropist with approx. 200 public talks/year around the world. She is an advisor to major companies on customer loyalty, strategic networking and change management and employee motivation and future of business (how to design sustainable products that that provide environmental, social and economic benefits while protecting public health and environment). She has worked as an advisor/and/or speaker for clients e.g. Samsung, DuPont, LEGO, McKinsey, DELL, Microsoft, Stanford University, BMW, Cisco and more. Soulaima. is the author of three books; "Ignite your career", "Take control of your career", and "Courage to success”. One2Speak elected Gourani to be one of the best Danish keynote speakers in 2010.  In 2012 she was announced as one of the Young Global Leaders by World Economic Forum and later that year named to be the chairwoman of the nonprofit organization Global Dignity.  In 2013 she was announced as one of the greatest thinkers in the Nordic by Nordic Business Forum. and in 2014 chosen as one of the "40 under 40" European young leaders. She was elected as a TED mentor in 2016 and was later that same year announced as one of the "Inspiring 50 Nordics" women in the tech sector. She lives in Austin, Texas, with her husband and their two kids. For more information please visit: http://www.soulaima.com/

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