If you’re looking to become an uber-successful CEO, learning how to start a streaming service of your very own is a good way to go.
The likes of Netflix and Hulu are valued at tens of billions of dollars, whilst enjoying a loyal customer base in every corner of the globe.
Luckily, you don’t need deep pockets and tons of tech know-how to launch your own streaming business. All you need is a good idea, the right resources at your disposal, and plenty of ambition.
If you’re looking to launch the next Netflix from the comfort of your own home, read on to find out how to create a streaming service.
1. How to Start a Streaming Service: Choose Your Content
Learning how to start a business like Netflix begins with the content hunt. The content you can offer audiences has to have a broad appeal while also offering something your competitors do not.
One reason for the success of antenna installation services is that they market themselves as being able to give viewers access to the most popular TV stations, as well as a range of more niche channels.
Getting this delicate balance just right is absolutely crucial for success.
2. Build Your Platform
If you want to know how to start an online video streaming business, some tech-savvy is needed.
You don’t need to be an expert coder. You can use readymade platforms such as Uscreen or Zero Code to create a library-like site that is capable of hosting streaming content.
Remember to make your site user-friendly and include search functions and themed sections. Also, make use of viewer data to provide customers with content they will like.
3. Secure Storage Space
Knowing how to start your own streaming service means knowing the importance of server space. Someone has to host all of those videos for you.
Unless you have a spare server farm just sitting in your backyard, you’ll need to rent some space. Remember, always rent more space than you need.
If you don’t, scaling up will prove very difficult indeed.
4. Create Original Content
So you want to learn how to start a streaming service like Netflix? A key lesson here is that Netflix didn’t get as big as it did simply by offering the same movies you can watch on all the other sites.
They spend time, money, and energy creating their own unique original content. Shows like Orange Is the New Black or Russian Doll are the main drivers behind new customers.
If you want to replicate the success of Netflix, you’ll need to deliver unique content.
5. Market Yourself Effectively
Finally, learning how to market yourself is crucial. To do this, you will need a very clear idea of your USP. Do you offer content for certain fan-groups (e.g. tutorials, documentaries, anime etc.)?
Does your site offer a different kind of user experience, such as interactive videos? Think about what you want your site to do differently and make this central to your brand identity.
Learn More
The streaming market may be crowded right now, but the right idea will always float to the top. Now that you know how to start a streaming service, read our extensive start-up advice guides for all of the expert information you will need to thrive.
