There is an abundance of free information online, almost too much. Many entrepreneurs fall victim to information overload. Regardless of what business you own, you can benefit from the free or less expensive tools and technologies offer from the start. As an entrepreneur, the odds are stacked against you. Especially if you bootstrapped, or are running on a low budget. Most startups fail after the first few years, and even if they do manage to survive, that doesn’t mean the startup will redefine an industry, become profitable, or change the world.
Getting off on the right foot is essential to navigate a startup from its infancy to profitability. Beth Malatji has gone through the same toils of limited resources, a non-existent reputation and concerns over cash flow, while building her own startup, and she is happy to share her experiences to better prepare other entry-level entrepreneurs and startup CEO’s for the journey ahead.
Beth’s new book, The Bootstrapper’s Lifesaving Hacks, has an array of resources that most entrepreneurs do not have the time to test and validate beforehand. Together, these resources can give entrepreneurs the edge in a fast-changing business world, covering everything from coming up with the right idea, to the steps entrepreneurs need to take to launch their startups successfully. Added to that, is a workbook that will help aspiring entrepreneurs determine whether they are ready financially and equipped to start profitable businesses. Beth also put together a list of 100 startup ideas that require less or no capital.
“As an entrepreneur who has invested significantly in my own startup, I believe that bootstrapping is the best option. It’s never easy, and it’s not always glamorous, but bootstrapping will force you to become a better, stronger entrepreneur with a more vibrant business.” Beth.
About Beth Malatji
Beth Malatji is a first-time entrepreneur and founding Editor of Wealth Ladder Magazine, a bootstrapped interactive publication focusing on entrepreneurship, startup success stories, financial literacy, wealth accumulation, and leisure. Beth is known for interviewing hard to reach business influencers and decision makers. She strives to lead a wealthy lifestyle that she won’t need a vacation from.
Her definition of Wealth is having time, freedom and resources to do the things that give meaning to her life. She values fitness and wellness; hence she is the fitness influencer for Ultimate Woman and a lifestyle model for Liquid Salt activewear. Her dazzling personality earned her to represent a few clothing brands, such as; Morphe, Hlamvu Afrocentric, and African_Stylez.
She is the only South African who is an ambassador of a New York-based travel platform for authentic travel experiences that benefit local communities which offer activities and tours organized by nonprofit organizations, with the mission to develop responsible tourism practices around the globe.
In her spare time, if she is not out experiencing the beauty of what the world has to offer, she enjoys a nicely brewed cup of tea and home baked cookies she bakes regularly.
