It takes a lot to stand out from the pack when you’re trying to market your product. How you build your customer base when there are so many options online can be a confusing and daunting process. But there are ways to capture interest that will make you stand out from the crowd, and using quizzes is one of them. Quizzes are a fun way to bring business to you, without being an obvious marketing strategy.
Here, we provide you with tips and tricks for how to create amazing quizzes to market your business.
1. Choose a title and type for your quiz
The title of your quiz is going to set the tone for everything that comes next. By picking a catchy title, you’ll make people want to take your quiz without much convincing. The title will also reflect the type of quiz that you develop. For instance, you might choose a “personality” type quiz (e.g. “Which TV show character are you?”). No matter that title or quiz type you choose, make sure it’s the kind of quiz that you would take. Because if you wouldn’t – who else would?
2. Create your quiz questions
Once you have decided on your title, it’s time to create the questions. This may be an easy task depending on what title you’ve chosen, and in that case the questions would pretty much write themselves. But writing quiz questions might be harder than it seems. In that case, you can always make use of a quiz generator, which can walk you through each step of the quiz creation stage. No matter how you find your inspiration, make your questions fun and interesting to compel the user to finish the quiz.
3. Design your lead capture
Lead captures might be a new concept to you so far in your marketing journey, but they are incredibly important. The lead capture form is what you use to generate your business leads – they capture information about your potential customer as they are doing the quiz. The end game here is to get an email address to add to your marketing database. Without these leads there will be no business, so make sure you design this part well! Don’t ask for too much information, and try to give the reader a reason to give you their email address.
4. Create results that people will want to share
Once someone has taken your quiz, you want to give them a result that they can share with their friends on social media. Usually this will be an image depicting their result. Having people share their results means that your quiz will continue to market your business without you having to do anything. All you have to do is ensure that the results that the user generates are funny and complimentary – the work will do itself!
5. Distribute your quiz
Once you’ve created your quiz, you need to plant the seeds. That is, you need to start sharing it, and social media platforms are the best way to do this. Popular social media platforms already have millions of users that are primed and ready, so sharing your quiz or your quiz results on Facebook or Twitter will get the whole thing going. You can even make use of paid advertising on Facebook in order to really gain some momentum.
Now that you’ve created your quiz and put it out there for people to take, you can sit back and relax. It’s best to keep track of the outcomes of your quiz, like how many email addresses you collect, in order to know what works and what doesn’t. Once you get the hang of it, you’ll find that creating quizzes to market your business is an effective marketing strategy.
