If you are into online marketing, then it is likely that you will find this article interesting and informative. Traffic is the essence for any online business and you must find means by which you can improve traffic. Among the many options available, there are reasons to believe that running a sweepstakes could be a good marketing choice. It can help to generate leads and also increase revenue by promoting your brand more effectively.
Why Sweepstakes?
There is a growing demand for giveaways because they are affordable and also not very difficult to run. However, it has to be done correctly; the benefits could be immense and could be comparable to some of the best online marketing methods. With just a single promotion, you could get a number of email subscribers, many prospective customers and also new customers. You will increase your followings on social media sites like Twitter, Facebook, Pinterest and YouTube, as well as establish brand awareness and exposure.
Let’s discuss how to run a sweepstakes adequately. We are sure that this article will be a good value for your home business’s marketing efforts.
Contest Directories
Improve your traffic significantly with giveaways. Be present in online contest directories. Many consumers regularly visit these websites because they look for free products to win. This is the right place to be when trying to catch the attention of a targeted audience.
Link Your Sweepstakes to the Homepage
People tend to begin at a website’s homepage when searching for specific products or services. Let visitors know that you are in the midst of a sweepstakes. Create an attractive image and place it on the homepage in a suitable place.
Use a simple solution like Hello Bar to announce that you have a giveaway offer running. It is a straightforward route but companies often fail to understand that it could successfully drive more traffic to a website.
Write Blog Posts
Get into the habit of writing blog posts; share useful information about your giveaway. This will alert your customers that you are holding a giveaway. The blog should be as informative as possible without being long and boring. Use a short description about the various promotions. Detail how to enter the sweepstakes, the kinds of prizes which you are offering, start date, end date and other such pertinent information.
Email Campaigns
Good ol’ email campaigns announcing sweepstakes that you are running can successfully spread the news. Provide a direct link in the email so that it is easy for people to find the form to fill out. These people may share the email to their friends and family, drawing more participants into the sweepstakes.
Use Social Media
There is no doubt that social media is a powerful tool for reaching customers especially when you are in an online environment, such as managing an ecommerce store. Post information and links about your sweepstakes on your socials.
Do further research and gather knowledge; you’ll make effective use of your sweepstakes and marry it with your conventional modes of digital marketing.
