Marketing is a major contributor to the number of customers you attract and the number of sales you generate. It should be done in the highest standards possible. Marketing materials are costly to create and can weigh heavily on your finances, but are crucial for successful promotion of products. Is it possible to create them with a low budget? The answer is a big ‘yes’.
Here are 3 things to do when creating marketing materials on a budget:
1. Use Professional Images
A picture says a lot. It speaks volumes even before people read what is written on your marketing material. Using low-quality images is highly unprofessional. Most people making marketing material on a budget tend to go for poorly captured images that relay a completely wrong impression and turn away potential clients.
Having just one high-quality image that clearly portrays the message you want to pass to your target market can earn you a lot of conversions. It is wise therefore to either capture professional images yourself if you are well acquainted with photography or to outsource already available images online.
There are sites online which sell custom stock photos which you can purchase for a few dollars and get the rights to own and use them. It is advisable that you don’t steal images from the internet to avoid being sued for illegally using images without the owner’s permission.
2. Do Graphic Design Yourself or Outsource
There are several sites online where you can do some graphic design for the marketing materials by yourself, customizing them according to your feel and liking. These sites provide you with word templates and stock designs which you can work with, play around with the colors, and try out different fonts until you achieve the high-quality design that you want.
There are premium versions with amazing features at an affordable rate, some even below $100. You can try them out. One great site to use is Vistaprint. If you are not much of a designer, you can always outsource with a graphic designer online.
There are those who charge less and produce high-quality work. Typically, for around $100 to $150, you can get a graphic designer to create the marketing material for you that will be excellent in terms of design and appearance and will cost way less than you imagined.
3. Get Free Shipping
Working with sites that offer custom templates for marketing material designs is a great budget-friendly approach to use. And once these materials are designed and printed, you will need to ship them to your desired destination, something which may be costly depending on the size and quantity that you have printed.
But if you are on a tight budget and cannot afford to incur this cost, you can opt for promo codes which allow you to ship free on sites such as Vistaprint. You can shop for these promo codes and apply them to this site to get free shipping.
There are numerous promo codes available online, and a large number of them aren’t genuine. You need to get the credible ones. Check out this amazing site where you can get your marketing materials shipped free through their promo codes.
