Most customers search online before purchasing a product or service. The first introduction to a business is by discovering it online. This is why each business needs to have a strong online presence. It makes your brand noticeable regardless of the industry in which it operates. In earlier times, businesses used methods of direct advertising or through word of mouth. A well-established online presence lets you reach a larger pool of potential customers all over the world.
But how can it be done? Here are simple methods which will enhance your online presence and attract more customers:
Optimize your website
In this current era, if your business does not have a website then you are way behind others. There is absolutely no reason for not having a website. Surprisingly, only 51% of small businesses have their own website. 97% of customers look for products and services online. If you still do not have one, get it as soon as possible. Keep it simple and comprehensible. Show your work, contact information and a blog where your expertise can be demonstrated.
Make sure the website is optimized and make it mobile friendly. It must load quickly and be comprised of updated information. You can even add a live chat or create a mobile application.
Social channels
Social media is the king. In order to increase your online presence, you need to be active on multiple social channels. Engage and interact with customers through social media to get your brand more recognition. However, it is not necessary for you to be on every other channel. Choose two or three of them wisely so it is easier to manage.
You can focus on Facebook, Instagram and Twitter. Facebook and Twitter are staples but Instagram is a relatively new channel that gained immense popularity in the past few years. A good tip would be to search out trending Instagram hashtags and include them in your posts so more people can see and ‘like’ them.
Blog and more
A blog can enhance your online presence which is a means of defining your brand and instills trust in your customers since you are sharing useful content. But limiting yourself only to a blog while creating content can be a mistake. Develop multiple forms of content that customers will find entertaining and informative as well. You can upload videos on YouTube or host an online course.
Guest posts and email marketing
These two are tried methods that must not be neglected to boost your online presence. Guest posts and email marketing can elevate your digital marketing strategy. Guest blogging helps you earn credibility and generates more web traffic. If you get a chance to be a guest writer for an established website which has more views than your website, than it is a favorable situation for your brand. If the audience enjoys what they have read, they might visit your website.
Email marketing is effective; it’s a way to acquire a great deal of customers. 91% of US consumers use email on a regular basis. So form your tactics accordingly.
