While in theory business events are a great idea – with lots of potential customers to talk to, the ability to showcase your product, and the chance to meet other companies that you may want to work with – they can actually be quite difficult and frustrating for the people that have to work them. If you are going to be participating in a business event and want to ensure that your product is well displayed, then you will need to make sure that you have a great quality exhibition stand that is well-designed and will stand up to a long day. While you can easily buy a traditional exhibition stand that will work, hiring a company to design a custom stand has a number of benefits.
Showcase Your Product
Custom built exhibition stands have the automatic benefit of being designed with the specs of your product in mind. This means that no matter its size or shape, you’ll be able to display it so that everyone can see it easily without having to wait to view it over a crowd. By building the exhibit around the size and shape of your product, you ensure that it is the focal point of your area.
Maximise Your Space
It is very unlikely that a traditional exhibition stand will be perfectly-sized for the amount of space in the booth that you have been given. This is why custom stands are such a good idea. Not only are they designed around the proportions of your product, perfectly showcasing it, but they can maximise the amount of space that you have been given to use. While some companies only worry about the length and width of the exhibition stands that they will be using, it’s important to consider the height as well. This is a great way to capitalise on the space you have, allowing potential clients to see your space from across the hall.
Materials and Lighting
Before you hire a company to create custom exhibition stands for your business, you will want to consider your brand and how you are going to express your brand through your stands. The materials that you use can play a huge role in how customers feel about your company and what comes to mind when they think about it. Modern and high-tech companies may opt for a sleeker look with silver or aluminium panels, while other companies will require a more rustic and traditional look. Being able to fully customise this part of your stand means you can reflect your brand and establish a firm connection in the customer’s minds.
Lighting also matters and will play a huge role in the appearance of your exhibition. Instead of relying on traditional lighting that everyone else will be using, you can drive traffic to your area and convey certain feelings. Instead of simply building an exhibition stand, you will be creating an atmosphere for your business.
Don’t blend into the crowd at your next business event. Using custom stands will set your company apart, create interest in your product, and allow you to interact with more people than a traditional stand, making your trip to the business event worthwhile.
