Atlanta-based, SwatchPop!, a fast-growing player in the e-design space, re-launched last month with a brand new look and feel, along with innovative fresh features that make the ‘a la carte’ design service easier than ever for clients looking to update or transform their space. The platform, which already serves thousands of clients nationwide, says the revamp was necessary to keep up with the growing demand for their unique online service.
SwatchPop! offers a realistic approach to home decorating where clients can work with a professional designer to tackle their decorating to-do list on their own timeline and budget. Each project is completely unique in size and scope, as SwatchPop!’s design menu allows users to pick and choose where they need help, selecting options such as artwork, furniture selection, throw pillows, lighting, rug, window treatments, etc. based on each client’s unique needs. SwatchPoppers are able to control costs by paying only for the advice they need. Projects are based room-by-room and start at $49.95 for design advice on one “pop.” Each additional pop is only $29.95.
The unique platform uses innovative technology to expertly match clients to the perfect designer based on their style preferences. The guaranteed 3-5 day turnaround makes SwatchPop! fast, selective, personal and affordable.
Perfecting a home takes time and most of us aren’t starting from scratch. It’s not realistic on our wallets or our sanity to redecorate all at once. Most of us are updating and refreshing our rooms little by little, over a period of time. This concept combined with many hours that Jessica McRae and Kristen Yonson spent scrolling through Pinterest for décor inspiration led them to launch an online design platform called SwatchPop! in January of 2015. The concept took off immediately and the growing demand motivated the founders to re-launch this year with new features that give clients an even better user experience.
“SwatchPop! is growing very quickly and we needed to streamline and automate our processes for scale without eliminating the personal attention that we give our customers. Our new technology makes it simple for our clients and designers to meet, collaborate, and manage their design projects in a completely new way.”
The new chat feature makes it easier for clients to collaborate with their designers throughout the entire design process. The website also includes a project add-on tool that allows designers to make additional suggestions for the client’s project and easily invoice them to any agreed upon “pops.”
The SwatchPop! experience starts with a simple online questionnaire that asks clients about style preferences. Next, users will start a project by choosing a room and picking their “pops” from the a la carte design menu. From pillows to mantle styling to furniture selection and window treatments, clients choose the specific “problem areas” they want to address, and can add as few, or as many “pops” as they like to the project. In just 3-5 business days, clients receive a complete, visual image of the end result that includes clickable shopping links for recommended products handpicked for their style and budget.
Where to Get Started: Start the journey to your dream home at SwatchPop.com.
Follow Along: Instragram: @swatchpop; Facebook: SwatchPop; Twitter: @swatchpop1 Pinterest: swatchpop
ABOUT SWATCHPOP!:
SwatchPop! founders, Jessica McRae and Kristen Yonson, spent years decorating their own homes and often times found themselves stuck on how to fix what they knew wasn’t working. They logged countless hours on Pinterest and Houzz, searching for designs that would translate to their individual homes. After texting with a designer friend to help solve her own decorating dilemmas, Jessica was inspired to launch a collaborative forum where others could receive quick, personal interior design advice. From there, SwatchPop! was born in January of 2015. Today, SwatchPop!’s team of expert designers have served thousands of clients in over 46 states nationwide, with a unique, fast, and flexible approach.
