Online Retailer Betabrand & AI Style Assistant Epytom Partner to Streamline Style for Busy Women
Moms have no bandwidth to browse style blogs and fashion mags. With businesses to run and children to rear, it’s no surprise their outfits sometimes fall behind the times.
Online clothier Betabrand and AI Chat Style Assistant Epytom aim to change that with a partnership that allows moms to stay focused on more important things while a bot BFF helps her assemble stylish looks in fastest, most modern way — via texts.
Finally, an A.I. application that makes sense!
“As a Mompreneur myself’ says Epytom CEO Anastasia Sastan ’I know how work and life can clutter outfit choices, which makes an AI style assistant such a natural, artificial solution.” Epytom makes recommendations based on what you already have in your closet and/or pairs them with Betabrand pieces that can effortlessly go from boardroom to playroom. With a few tips from Epytom’s style experts, busy women everywhere can be confident in their style 24/7.
According to Betabrand CMO, Aaron Magness, “The problem with most bots today is that brands are launching them just to get them out. We wanted to find a way to be truly helpful and engaging to help busy moms discover and shop.”
Here is how it works:
Betabrand creates clothes that predict and simplify the challenges every Mompreneur faces while juggling career and children; then, Epytom steps in to deliver the roadmap for working these high-functioning pieces into every mom’s individual style through daily advice and styling tips via Facebook Messenger. We’ve built a game based on the untold stories of Mompreneurs that allows users to follow working moms through their day and help them make daily decisions.
To experience it for yourself, simply search for Epytom in your Facebook Messenger app or on desktop. Type ‘betabrand’ to play the game. Subscribers will get seven unique gaming experiences spotlighting different Betabrand products.
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San Francisco-based Betabrand is a crowdfunding clothing company that releases new designs daily.
Notable inventions include: Dress Pant Yoga Pants, Executive Hoodies, Gay Jeans, Space Jackets, Paparazzi-fighting fashion, Black Sheep Sweaters, Poo Emoji Dresses, The Suitsy and many more.
