Online casinos and the gambling industry are gaining popularity every year. The number of fans of online games and sports betting is growing every day, thereby driving the demand for more online casinos. Demand, as you know, gives rise to supply, and therefore many businessmen began to think about opening their own casino site. However, this is not as easy to do as it might seem at first glance. There are many pitfalls and nuances in the opening of a new casino to make it the best online casino Australia 2020.
This article will give you a complete step-by-step plan to successfully open a casino on the Internet.
1. Software
The creation of an online casino always starts with choosing a reliable partner, namely a casino software provider. Casino sites are very different from any other web resource, for example, the same online stores. So to make a quality product, you need the help of specialists who understand the specifics of the gambling business.
There are many companies in the industry that offer to purchase online casino software. In such cases, it is necessary to be very careful and responsible when choosing a partner and consider both local and foreign companies.
Providers offer both separate platforms for doing business (for example, managing customer data, payment, bonus system, loyalty program, receive real-time reports, and systems for integrating with game manufacturers), as well as services for managing all provided platforms.
Prices, as well as systems, may vary from one provider to another, but if you are new to the gambling business, then it is better to trust professionals with extensive business experience and a good portfolio of working projects.
2. Right Game Content
The next step for a successful online gambling business is gaming content. This is exactly what players come to the casino site for: to play their favorite games. A successful casino site must include the most popular games from well-known providers in its range, and constantly add new games to attract new players.
The casino game content is very extensive, including slots, casino games with live dealers, table video games, video poker, arcades and others. According to statistics, the highest demand is for live casino games. These are games in which the dealer is present and the player is immersed in the atmosphere of a real casino and live communication with the dealer. The more varied the games on the casino website are, the more players will find their games to their liking and come back to play again.
3. Gambling License
Obtaining a gambling license is one of the most important stages in building an online casino. This is perhaps the longest, most important and expensive process in opening a casino. Initially, you need to decide and study the market (GEO) for which your casino plans to work, to make sure that this action does not contradict the criminal code or prohibitions of a particular country.
After studying the market and making sure that the gambling business in the selected territory will be legal, you need to choose the appropriate license and decide on the jurisdiction that suits you. Some of the most popular are Malta, Curacao, and Great Britain. The differences between them can only be in the license period, cost, and reputation.
4. Choice of Payment Systems
Based on the chosen area of operation of your future casino, it is necessary to analyze the most popular payment systems operating in that country and integrate at least two so that the players have a choice. It is advisable to choose not only popular payment systems, but also proven ones with a good reputation to increase the credibility of the site.
5. Build a Team
A new casino, like any other new site, requires its own team to work on and develop it. After obtaining all licenses and settling legal matters, you need to start making your site.
The standard staff of an online casino includes about fifteen employees, among them: designers, developers, content managers, copywriters, social media promotion specialists, marketers, project managers, product managers, financial specialists, and customer support.
6. Site Design
The design of a casino website should not only be interesting, but also well-thought-out in terms of UX. This regards the location of the sections, the colors of the buttons, the player’s path from the main page to the “deposit” button, as well as the ease of use of the site, and its display on various devices such as smartphones, tablets and computers.
7. Casino Marketing
A new online casino should stand out from the general mass of other sites and have its own unique marketing to attract players. Various promotions, free spins, gifts for loyal players, a VIP program, bonuses for first deposits… all this should be thought out by a marketer who will estimate the advertising costs and the time when your casino will start making a profit. Well-designed marketing is the key to a successful online casino.
8. Customer Service
Also, an integral part of a successful online casino is customer support. This can only be an online chat on the site or a configured telephony. Casino players always have questions, and one section of the “FAQ” on the site will not be enough to answer them. In addition to the fact that a high-quality support department will resolve the issues of the players, it will also help them to continue the game. Oftentimes it also does the job of the seller to retain the players. Therefore, there is definitely a need for a quality customer support team. If you are planning to open an international casino, then the support should work in different languages.
