Every business needs to have a name. The name that you give your business is what customers will use to distinguish it from other enterprises. This is due to the fact that there are many businesses that offer the same products or services.
Although creating a name for an enterprise sounds easy, it’s easier said than done. And in as much as we refuse to acknowledge it, the name of a business plays a major role in encouraging customers to remain loyal to a certain brand. There are actually many people that stick to a specific brand simply because they fell in love with its name the first time they saw it. If you have never ventured into entrepreneurship before, here is a list of tips that can guide you into creating an amazing name for your business.
1. Pick a Catchy Title
When choosing a name for your enterprise, it’s advisable you narrow down to a title that will capture the attention of everyone that will come across it in your marketing campaigns. A catchy name will make people want to know what your business offers. Big companies such as Google and EBay can afford to use titles that are not catchy because they have already made a name for themselves. When you choose the wrong name, your business will take ages before it’s recognized in the industry. This happens even when you are offering the most satisfying services or products.
2. Run a Name Search
The worst thing that can happen to you when starting a business is selecting a name that’s being used by another company in your country. You can’t register such a name as your trademark because you can be sued for infringing on someone else’s intellectual property. The other problem is that you are likely to lose customers to another business that has a name that’s similar to yours. The law actually demands that you run a name search before registering your company. If you become tired of the process of naming your business, you can look for titles that are up for grabs on the internet.
3. Make It Simple
This is where most upcoming entrepreneurs make mistakes. A business name should not be complicated. If you pick a name that’s difficult to spell, people will not be able to memorize it. In this day and age, people use the internet to search for businesses that they are familiar with. If your business name isn’t memorable, you will rarely have visitors on your website. A slight spelling mistake will redirect your potential customers to another portal. Even your brand ambassadors will not have an easy time when referring their friends and relatives. You can tell if the name you have chosen is simple by saying it aloud. If it sounds great, then you are good to go.
4. Name That Tells It All
A business name should revolve around the services or products that are provided by your enterprise. The last thing you want is for people to start wondering what your business centralizes on. When the name is right, you will not attract the attention of people that don’t need your products or services. The other advantage is that it will be easy to integrate it with the domain name of your website.
5. Select a Name That Promotes Growth
It’s important that you exercise caution when creating a name for your enterprise. If you are careless, you might settle for a name that will hinder your ability to offer diverse services and products. In such a case, you would have to go back to the drawing board. For instance, everyone knows that Amazon initially majored in selling books. The retailer nowadays sells everything that’s under the sun. However, the retail store has retained the same name for decades because Jeff Bezos saw the bigger picture. If you have a name that can encompass a wide range of products, your chances of success are heightened.
