Tracie Sokol

Tracie Sokol is vice president and general manager, Marketing, Business Information Communications Group, Canon U.S.A., Inc. In this role, she oversees all marketing operations for the Company’s dealer-facing business including marketing communications, vertical marketing, major trade show initiatives, sales training and advertising. Ms. Sokol joined Canon in 1994 as a marketing manager for the high-volume copier division, and for the next several years held management positions in marketing in various product groups – from copiers to Large Format devices to office multifunction printers (MFPs). In 2001, she became director and general manager of the Canon U.S.A. National Accounts Division, heading up the sales and marketing activities for Fortune 500 accounts, and then in 2007, joined Canon Business Solutions (CBS), prior to the Océ integration that created Canon Solutions America, where she held the position of senior director, Channel Marketing. She was promoted in 2009 to vice president, Marketing, Canon Solutions America, and in 2016, also became senior director, marketing services, BICG. She assumed her current role in 2017. Ms. Sokol attended Adelphi University, earning an undergraduate degree in Management and Marketing, and a Masters of Business Administration.