Sallie J. Sherman, Ph.D.

Sallie J. Sherman, Ph.D., co-author of Five Keys to Powerful Business Relationships and The Seven Keys to Managing Strategic Accounts, is founder and CEO of S4 Consulting (www.S4consulting.com). Sherman is an expert in helping businesses grow by transforming their business-to-business relationships into strategic assets. Since 1986, she has focused on auditing clients’ key relationships – both internally and externally – and then using that information to collaboratively help companies design and execute relationship management strategies that create a sustainable, competitive advantage.