Mayumi has a background in management consulting at McKinsey, Tokyo and LA, and as an investment banking analyst covering high tech in Silicon Valley. She started and grew her own consulting firm, MIV Consulting for 20 years, where she helped Silicon Valley startups develop relationships with strategic partners in Japan. Prior to launching Chrysmela in the US, she had no experience in retail and had never sold anything direct-to-consumer but saw the market potential of the most secure earring back in the US and other countries and took this ball and ran with it. As of March 2021, Chrysmela is protecting 1 million earrings in the world. www.linkedin.com/in/mayumiishii