Lida Citroën

Lida Citroën is author of the new book, Engaging with Veteran Talent, and is an international reputation management and branding specialist who designs the identities of companies and professionals globally. As CEO of LIDA360, Citroën is an accomplished keynote speaker, trainer and writer, often featured on MSNBC, Forbes.com, CBS MoneyWatch, and in Entrepreneur, Fortune, Harvard Business Review, and Inc. A popular TEDx speaker, she is passionate about helping our nation’s veterans navigate the challenges and opportunities of the military-to-civilian career transition, and frequently speaks at military installations and national events on veteran hiring.