Khalid Saleh is the co-founder and CEO of Invesp Conversion Optimization, a leading provider of conversion optimization services and Figpii, an easy to use tool that includes everything you need to increase the conversion rate of your website. His Amazon.com best-selling book, Conversion Optimization: The Art and Science of Converting Prospects into Customers, offers companies a methodology for capturing more customers by creating a fully-integrated marketing strategy that has a lasting impact on any organization. Visit http://www.invespcro.com/.