Karen Leland is CEO of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEO’s, businesses and teams develop stronger personal and business brands. Clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn and Twitter. She is the best-selling author of 9 books, including her most recent title, “The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand,” which details proven strategies, best practices and anecdotes from real life brand-building successes to help readers design, build and accelerate a successful brand. Learn more online at www.KarenLeland.com.