Jose Robson Sereno is an executive coach, researcher, university professor and certified facilitator of Joy of Business and Access Consciousness. He has an MBA in Coaching by the Brazilian Society of Coaching and Paulista College of Higher Education (FAPPES) and is trained in Gestalt Therapy and Meta-Coaching (Neuro-Sematics). Sereno is a researcher in animal reproduction and an advisor of masters and doctorate academics in animal science. He has guided more than 70 professionals in this area and has published more than 100 scientific articles.