Gary Ingram, Founder & CEO of TheDiamondStore.co.uk started his online jewellery business out of sheer frustration. Having taken the bold decision to get engaged, he was looking for THE ring with which to propose. He had never ventured into a jewellery shop before and with limited diamond knowledge, found the whole process of research and window shopping uninformative and confusing. The staff in jewellery stores were forthcoming and helpful, but just how many rings can you ask to see, and how many questions can you really ask, before you became a pain? Thankfully he had good friends in the jewellery industry and they eventually put him right (and she said yes!). But it got Ingram thinking, how could this process be made better for everybody? That's when he knew he could make a difference. Nine years later the result is the TheDiamondStore.co.uk – a collaboration of experts, twice winner and nominee at the 2015, 2014 and 2013 UK Jewellery Awards, and with over 50,000 happy customers (and counting). TheDiamondStore's mission is "Luxury with Confidence". The online store, through a combination of clear and simple design, intelligent software and exceptional customer service, is designed to guide customers to the most suitable jewellery for their budget without compromise – and to make their special occasions memorable.