Fred Mercaldo

Fred Mercaldo serves as CEO and co-founder of City Brand Media, and is a forerunner in producing “city-centric” web businesses. Fred has achieved strategic success nationally with his portfolio of hundreds of “City.com” websites, such as Scottsdale.com, Oakland.com, Tempe.com, Mesa.com, and Kalamazoo.com. In addition to his leading role at City Brand, Fred serves as President of non-profit trade association, GeoPublishers.com, providing guidance in operating GeoDomain based business. Before joining City Brand Media, Fred founded CitiesPlanet.com, which put an early stake in the ground for the “City In A Box” business model – including developing back- and front-end platforms, syndicated news feeds, and integrated ad networks. Fred studied Business and Psychology at Penn State.