Elina VIlk

Over the past 20+ years, Elina has established herself in the marketing field as a leader and developer of high functioning teams and talent, a trailblazer in marketing strategy for the world’s foremost brands, and a digital innovator. Her campaigns won distinguished ad age and innovation awards. Additionally, Elina is an honoree in “Women to Watch” by Remodista. Elina Vilk leads the Global Small Business Markting team at Facebook where her team focuses on democratizing opportunity for small businessses worldwide. Previously she led Global Marketing for the Large Enterprise at PayPal, where her team has three areas of responsibility; Sales Innovation and Enablement, Co-Marketing, and an e-Commerce P&L for PayPals Digital Gifts. She also led consumer and digital advertising at Visa, including the award winning “more people go with Visa” campaign. She was one of the first digital marketers at the start of advertising online as newspaper conglomerates formed Classified Ventures (careerbuilder, cars .com, zillow). She also worked in advertising and marketing across Yahoo Inc. and publishers such as Shape Magazine, and ad agencies. Elina earned her Marketing and Finance MBA at the University of San Francisco and at NYU Stern. Elina also is a certified “design thinker” from the Stanford D School. Her particular passion lies in mentorship and team development, implementing a strength-based philosophy in developing talent.