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Cindy Barnes is a co-author of Selling Your Value Proposition, and the founder and Chief Innovation Officer of Futurecurve. Her passion for genuine customer-centricity is transforming the operations and perspective of major organisations around the world. Prior to Futurecurve, she led service development, sales, and marketing, co-created new business units and was a client-side consultant with Capgemini. She is clinically qualified in Transactional Analysis and holds an MBA. More on Futurecurve: Organisations need help to make the shift from being product led to becoming truly customer centric. The essential part of this journey is to understand what customers value and why. That's what we do. As social science researchers, business consultants and psychologists, we work with you to interpret people's behaviour and solve complex business problems.
