Bridget O’Brien

With over 30 years of experience in marketing and communications, Bridget leads the strategic, creative and operational aspects of the Vistaprint brand strategy and activation of go-to-market campaigns. She oversees an internal creative agency of 120 professionals located in three different continents who are responsible for executing the company’s brand management, advertising campaigns, social media, content marketing and public relations. Bridget is a passionate advocate for Vistaprint’s core target audience of micro business owners, championing a truly customer-centric approach to the company’s marketing that ensures Vistaprint always works to meet their business needs. She has developed a deep understanding by observing and engaging with customers directly to discover key unmet needs and build consensus across the organization to meet those needs. Additionally, Bridget has held a board seat with the Chamber of Commerce, an organization of businesses whose goal is to further the interests of businesses and is currently working closely with another small business institution, Business Network International, BNI. Having earned her B.S. in Advertising from the University of Texas, Austin, Bridget went on to hold a variety of global management positions with Canaccord Genuity, PTC, Waters Corporation and Lehman Millet.  Prior to joining Vistaprint in 2010, she was a Senior Vice President of Marketing at Fidelity Investments, where she led the company’s private equity marketing and was responsible for orchestrating strategic marketing initiatives for that area of the business.