Bob Wasserman

Bob Wasserman is the Senior Vice President – Marketing for Allstate. Bob’s responsibilities include leading Digital (including ebusiness/ecommerce, mobile and social media), Direct Marketing and Field Marketing functions for Allstate. In this role, Bob works with business leaders across Allstate to develop and deploy new capabilities and programs to better engage consumers, help customers, generate revenue and support employees and Allstate Agents. Bob joined Allstate in July, 2009, and his background includes more than 30 years of experience in sales, marketing, Internet commerce and operations across a variety of industries.