Alex Calic drives The Media Trust’s revenue strategy by helping clients transform their digital ecosystems to better govern assets, connect partners, and enable digital risk management. Prior to The Media Trust, Alex spent several years leading sales teams in start-up environments and supported one initial public offering. Calic is a member of IAB’s Ad Technology Advisory Board and frequently writes articles on ad tech, mobile, platforms and video for AdExchanger, AdMonsters and TechCocktail. He earned an MBA from the University of Pennsylvania’s Wharton School of Business and a Bachelor of Science in economics from Pepperdine University. Visit www.themediatrust.com.