Why Every Brand Needs a TikTok Business Account in 2025

To stand out in a crowded marketplace, a brand needs more than just great products—it needs a clear, effective marketing strategy. That’s where a TikTok business account comes in. It’s a tool designed not just for visibility, but for growth. Packed with features that give creators and companies deeper insights, more reach, and enhanced credibility, switching to a business account can be a serious upgrade for your social media efforts.

Converting your existing TikTok profile into a business account is a quick and easy process, but there are a few things to keep in mind before making the switch. If you’re using tools like Tikster.app to manage your content, you’ll need to meet some basic requirements first. For starters, make sure you’re the administrator of the account and that your profile is set to public. Business accounts can’t be private, as they’re meant to be discoverable and transparent.

Once that’s sorted, head to your TikTok profile and tap the icon in the top right corner—this could be a gear or three lines, depending on your version of the app. From there, navigate through the settings menu until you see the option to “Switch to Business Account.” Tap it, and you’ll be prompted to choose a category that best fits your brand or content niche.

Next, you’ll be asked to enter a few key details about your business. This includes things like your contact email, a phone number, and a physical location if applicable. These fields help establish your profile’s legitimacy and give potential followers or customers a direct way to reach you.

Once you’ve completed the setup, your account is now operating as a business profile. You’ll gain access to advanced tools like content performance analytics, audience insights, and marketing resources that were once reserved for brands. Today, even influencers are making the switch to business accounts so they can track the impact of their content and make more strategic decisions. Whether you're a creator or a company, a TikTok business account can unlock the next level of your social media presence.

The Benefits Of Having A TikTok Business Account

Here are some of the biggest advantages of having a TikTok business account. If you’re running a business and haven’t made the switch yet, it’s something you absolutely shouldn’t overlook, it’s a must for serious growth on the platform.

TikTok Analytics Access is available

There was a time when TikTok offered little in the way of analytics. Marketers were left guessing, and planning a campaign felt more like taking a shot in the dark than making a data-driven decision. Back then, topics like corporate social responsibility were stealing the spotlight in business circles, and TikTok’s lack of insight tools made it harder for brands to measure their actual impact on the platform.

Thankfully, that’s no longer the case. Today, TikTok analytics are readily available for business accounts, offering a wealth of performance data that can shape smarter, more effective marketing strategies. From understanding what kind of content resonates most with your audience to pinpointing the best times to post, the data is now there to help you make informed moves rather than blind guesses.

One of the best parts? You don’t need to download any extra tools or third-party apps. If you're using a TikTok business account, all the analytics features are built right into the app itself. You can access everything from content performance and video views to follower growth, impressions, and total reach—all within a few taps.

By tapping into these built-in insights, businesses and creators alike can monitor their progress, fine-tune their content, and ultimately grow with confidence. If you’re serious about using TikTok as a marketing platform, these analytics are no longer just helpful—they’re essential.

Make Use Of The Contact Button

The contact option on a TikTok business account is another feature that is really handy. This button enables customers to contact a firm in a timely manner by email, phone number, or by showing the company's physical location on a map.

The Swipe-up Feature

If you spend any time on TikTok, you’ve probably seen the swipe-up feature in action. It’s one of the platform’s most powerful tools for driving traffic, especially when used right. As of 2025, TikTok has over 1.6 billion active users, with more than 1.1 billion tuning in daily, and that makes it a goldmine for creators, marketers, and brands alike.

The swipe-up feature is particularly valuable if you’re looking to promote a blog, link to your online store, or push traffic to any external content. It's clean, fast, and designed for conversions. That said, it’s not automatically available to everyone. To unlock it, you’ll need to switch to a TikTok Business account and meet certain eligibility requirements, such as having at least 1,000 followers or running paid promotions.

With so much potential in a single gesture, it’s no wonder influencers and eCommerce brands are doubling down on short-form video to turn scrolls into clicks.

The ability to advertise your posts on TikTok through sponsored posts. With a TikTok business account, you may make investments in TikTok advertisements, which will offer your content a significant boost right away. Due to the fact that Facebook is TikTok's parent company, you have access to the Facebook Advertising Manager. With Facebook Ads Manager, you have a plethora of options, which increases its overall value and effectiveness. A similar approach may be taken, if your budget allows it, to make quick contact with your target population using this effective tool.

Make A Plan To Save Time

Having a business account may be advantageous since it will help you to save a large amount of time. The ability to schedule your stuff ahead of time eliminates the necessity of having to go through the procedure again. You may make use of this opportunity to develop high-quality content, which will improve the overall quality of your website's content.

Speaking of saving time, if you're looking for a reliable way to back up and store TikTok videos, we highly recommend checking out SnapTik TikTok Video Downloader. It’s completely free to use and comes packed with helpful features, perfect for businesses that want to catalog videos, save content for reference, or repurpose clips for future campaigns.

A Good Business Profile Can Make All The Difference

There’s a noticeable difference between a standard personal profile and a business profile on TikTok, and it goes far beyond just the label. A business account instantly communicates professionalism and intention. To a viewer or potential customer, it signals that you’re not just here to scroll and post for fun, you’re here with purpose.

In a fast-paced, competitive environment like TikTok, where brands and creators are constantly pushing to stand out and generate revenue, first impressions matter. The way your profile looks and feels can shape how seriously people take your content. A business handle adds credibility and sets the tone that you’re running things with clarity and direction.

Understanding how TikTok operates, and how others perceive your presence on it—is key to getting ahead. Presenting yourself with professionalism from the start helps you attract the right audience, build trust, and compete more effectively in a space that rewards both creativity and consistency.

Improve The Quality Of Your Bio

With a TikTok business account, you can also make your bio and overall profile look more professional to other users. One of the key perks is that the bio section is expanded compared to a personal account, giving you more characters to work with. That extra space lets you say more, show off your brand’s personality, and add important details like your niche, tagline, or website link, all in one place.

To take it a step further, you can use tools like an invisible text generator⠀, to add clean spacing or hide formatting tricks that enhance the layout of your bio without clutter. This helps you structure your bio for clarity while still keeping it visually appealing and easy to read.

Last Words

We've gone through all of the benefits of having a TikTok business account, as well as how to go about setting up your new account. An official company account and an immediate push might significantly expedite the growth of your social media marketing efforts, making them far more effective. Buying TikTok Followers will help you to accelerate the process of acquiring an organic following.