Creating an online business starts with choosing the right type of hosting. It should offer a reliable server, excellent security, and scalable options. Thankfully, you can get those benefits from VPS hosting.
VPS stands for Virtual Private Server. It is hosted on a physical server, and a single server can run multiple virtual ones.
However, even though virtual servers run on a single server, a VPS has its own operating system and resources. They’re isolated from one another, and as a result, it creates an illusion that you’re using a dedicated server.
Thus, this mechanism allows you to have the best of both worlds: larger resources than shared hosting, but a price that is cheaper than dedicated hosting.
If you want to see an example of VPS hosting plans, take a look at Hostinger’s VPS packages. Identify its features, and find out whether they fit your business needs.
Now let’s see what you can expect by using VPS hosting for your online business!
1. Independent Server
If you’re using VPS, the server is dedicated to you. Whatever happens to other virtual servers will not affect the performance of your site.
For example, if other sites are experiencing traffic overload, your server will remain stable.
The reliability of virtual servers makes it perfect for your online business. Excellent servers mean a better uptime rate, which in return will affect user experience and brand reputation. There’s nothing worse than sending potential customers away due to poor website performance.
2. Faster Load Speed
As alluded earlier, using VPS means you won’t share resources like RAM, disk space, and CPU power with other users. Hence, sites hosted on a VPS are much faster than those running on shared hosting.
This feature is highly essential for your online business. On average, sites that load in 2.4 seconds enjoy a 1.9% conversion rate, while those with 5 seconds load time only have a conversion rate of 0.6% or less.
Unsurprisingly, faster load speed also prevents visitors from bouncing off your site. Three seconds is the recommended page speed by Google, as the bounce rate can hit as high as 38% if a page loads in 5 seconds.
However, keep in mind that you can’t solely depend on the server to have fast load speed. You should also consider reducing page size or using speed optimization plugins.
Above all, don’t forget to monitor your site performance regularly with site speed test tools like GTMetrix. You’ll get a report that consists of a page speed score, total page size, the number of requests your website has, and more.
3. Scalable
As your site grows, you’ll need more resources to accommodate the growing traffic. And thankfully, the VPS environment can be scaled up without a hassle.
Virtual servers are highly portable, so they can easily be moved to a new physical server. As such, when you need to upgrade your resources, your website will experience minimal downtime.
This is the exact opposite of shared hosting. Even if you can upgrade to a better plan, the resources are still pretty limited. At the end of the day, when your site grows rapidly, you’ll have to migrate to another hosting type.
4. Cost-Effective
Want to experience what it feels like to have dedicated hosting but you’re not ready to spend that much money? Then VPS is the perfect choice for you.
With VPS, web hosting companies can still put multiple users in a single physical server, but with more resources. Thus, the cost per user is lower, and they can offer a more affordable plan.
In terms of performance and resources, dedicated hosting still wins in that area. However, scalability-wise, it’s not as flexible as VPS since it requires you to add additional hardware or move to a bigger server when upgrading.
5. Excellent Security
Security should be one of your priorities when building an online business. One of the ways to protect your site is by utilizing the server firewall.
In VPS hosting, you’re able to customize the firewall as per your needs. You can also allow or disallow traffic from specific ports and locations.
What’s more, since VPS is a closed environment, any security issues in other virtual servers will not have any impact on your website.
For extra security, use a stronger password on your user account and remove unnecessary software before it’s outdated. Now you can focus on growing your business without having to worry about any security breaches!
6. Full Root Access
Full root access allows you to have full control of your server. You’ll have the freedom to configure the system to your liking and fit it with your website’s needs.
For instance, you can choose your own OS (operating system) and install any software within the server.
Another perk of having sole control of the server is that you can provide or remove permission for specific accounts. It adds up security measures to protect your server.
Wrapping Up
That’s it! Now you’ve learned the six benefits of using VPS for your online business. You’ll get a dedicated virtual server, faster load speed, a scalable hosting, superb security, and full root access. And the best part is, it’s far more affordable than dedicated hosting!
So, what are you waiting for? Go and start your online business with VPS hosting!
