Venue rental is one of the most promising niches that aspiring entrepreneurs can exploit to rake in great profits. The recent years have experienced a surge in the demand for quality venues to host corporate events, birthday parties, and weddings among other functions. People are moving from the old way of holding parties at home to exploring high-end venues to make their functions exceptional.
However, the competition is becoming stiffer with more people venturing into event planning and venue rentals. If you already have a venue or are pursuing this business opportunity, here are things you can do to attract more functions and events to your venue.
Get Listed on Event Planning and Venue Directories
The easiest way to be ahead of your competitors is by ensuring your name pops up in top venue directories. Clients will in most cases use venue websites and directories to search for the most ideal venues. This means that you have to get your space listed in event planning sites where clients can easily find your contact information, photo gallery and other details. A good example is https://eventplanner.co.nz/, which is a website that lists venues and event services in New Zealand.
Partner with Reputable Event Planners and Ticketing Providers
When people hire event planners, they expect all the logistics and planning to be handled by the professionals. This includes suggesting the best venue and making all the required plans to make the function or event successful. Partnering with such professionals will ensure you are always on the recommended list whenever the need for a venue pops up.
On the other hand, modern ticketing providers can help you to improve sales. This is highly beneficial to venue owners who run regular events.
Organise Charity Events Once in a While
Sponsoring charity events to be held in your venue can be a noble and easy way to attract bookings. You can do this by hosting a non-profit organisation or any other charity event for free. This way, you will be giving back to society in a genuine way while still making your venue known to the locals.
Establish Your Online Presence
The era of digitisation dictates that you establish “online visibility” to market your business or services. Some of the basics you need to consider include creating a great website, working on Search Engine Optimisation (SEO), and leveraging your social media presence to build sales. You need to exploit every avenue that will drive traffic to your website.
You can also create a blog page on your site to post amazing content that is relevant to your target market. Ensure you use the right keywords to build a higher ranking on various search engines. Investing in the help of professional digital marketers and SEOs will help expedite this process.
Invest in Quality Photography
Visuals matter a lot whenever you are marketing a venue. People want to see pictures of past events before they will decide to book your space. If you present low-quality photographs, chances are your prospective clients won’t be impressed. Look for a quality camera and a professional photographer who will take some good-quality pictures to boost your portfolio.
Make Use of Archived Leads
Reaching out to clients who have already used your venue in the past can help you to attract more functions. For instance, if you hosted a company’s annual event, you can reach out to express your interest in hosting them again. Ensure you do this a few months prior to ensure they give you first priority when planning for the next event.
Don’t wait for your rental space to gather dust when there is so much business to attract. Do the right marketing to maximise profits.
