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Interview with Laureen Asseo CEO of Food Powerhouse Fresh n’ Lean
We’ve heard of launching a home-based business empire from the garage, basement, or home office. But how about building that empire from your kitchen? Laureen Asseo started making healthy meals out of her home for friends and family after her father was facing serious health concerns .Laureen then launched Fresh n’ Lean (www.FreshNLean.com), the largest organic ready-to-eat meal delivery service in the country, when she was just 18. She pushed herself and believed in her company to shatter people’s initial ideas that Laureen didn’t know what she was doing, simply because she was a young, upstart businesswoman. Thanks to her blood, sweat and tears, Fresh n’ Lean has bootstrapped its way to 8-figure revenue and is highly profitable.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Laureen Asseo on the motivating start-up story she has to share, that our listeners can gain value from in their own entrepreneurial endeavors.
Subjects discussed in Podcast include:
- Fresh n’ Lean’s profitable niche in the food industry
- At only 18 when launching this business, did Laureen always want to start her own business?
- The most important lesson Laureen has learned in her entrepreneurial journey
- The mentors and advisors who were critical to Laureen’s start-up success
- What marketing proved particularly beneficial to bootstrapping her food start-up?
How did Laureen leverage funding to get launched? - What advice would Laureen Asseo give to her younger self – or to someone just like you starting out?
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