Since PowerPoint was created in 1987, millions of presentations have been made using the platform. Over the years, the software has released ready-to-use templates to help the average user format their presentation — that said, these templates can be limiting and ordinary.
There is nothing wrong with using a simple template, but there is something to be said about investing in custom templates that are catered to your brand’s content and messaging.
If you are gearing up for an important presentation, look into getting custom templates from a leading PowerPoint agency — this is a lot more efficient than fitting your content into a pre-existing layout.
There are a lot of reasons why you should consider getting custom templates created for an upcoming presentation:
Consistency & Branding Continuity
Roughly 35 million PowerPoint presentations are given every day — so you want yours to be memorable. For one, you’re going to want to keep your branding consistent throughout your slides to leave a lasting impression.
It’s incredibly helpful to have custom templates that are built with your branding in mind. Custom templates will help you maintain consistency throughout your presentation — this includes consistency of font, sizing, layout and overall stylization.
Simple & Succinct
When it comes to presentation templates, less is more. Populating your presentation with flashy transitions and images flying in and out of slides is not only distracting and disorienting but makes it hard for your audience to grasp the information your slide is trying to convey.
The Harvard Business Review explains that the key to PowerPoint design is to keep it simple. It’s considerably more beneficial to have a professional PowerPoint agency design sleek, minimalist templates to lay out your information in a way that is engaging and not overwhelming.
Catering Your Template to Your Content
By investing in custom templates, you remove the hassle of trying to fit your content into already existing layouts or struggling to orient your information on a slide in a way that is visually interesting.
When you work with a presentation design agency, they can custom tailor your templates to your volume of content.
For example, if you often present data for your company, these custom templates are designed to ensure your tables, graphs, and other data visualization are consistent in style and are on-brand — this visual consistency adds an element of professionalism to your presentations. Keep in mind that you can work with a PowerPoint design agency that creates custom made-to-order infographics to integrate into your presentation.
Stand Out
A lot of pre-existing PowerPoint templates get used again and again — if you found the template online, so did hundreds of other people with internet access. How can you expect your presentation to stand out if your slides look like everyone else’s?
When you have a custom template made for your presentation, you can have peace of mind that it will be unlike any other PowerPoint presentation your audience has ever seen. It will set you apart and will also provide you with the ability to integrate innovative and engaging elements into your presentation.
Visual Clarity
Clarity is not only important in your speech and what’s on your presentation, but also in the visual aspect of your slides. If your slide isn’t easy to read or view, you lose the impact.
The right template with a simple layout and font that’s easy to read, and a design that aligned with your brand, will ensure that your audience can easily receive the information on your slide.
Utilizing custom templates made by PowerPoint presentation professionals will keep your templates unique and catered to your unique brand. A custom designed layout will help you to rest easy knowing that your template is representative of your brand’s individual assets and that your presentation will leave a mark.
