Creating a business name is a very significant step of starting a new business. You need to work with some basic essential ideas to create the best potential name for your business.
It can be a very time-intensive process. However, having an attractive and catchy business name can make it easier for your company to become more successful in the long run. Sometimes a bad name can ruin an awesome business idea.
Name your business for success. Here are some essential tips you need to use for creating a business name.
Choose a Memorable Name
When finding a business name, think of something that is going to be very memorable, a name that can be easy for your buyers to think about and connect to your business. It can help if you make the name short or alliterative among other things. It can even rhyme if one feels like it.
For example, a vacuum cleaner business could have a name like ‘Super Suction Services’. This name is memorable and easier for a person to think about later. You can also have an alliterative for this as SSS, and all the words rhyme nicely.
Use a Name That Is Easy to Spell and Say
When creating a business name, you should not assume that a long name would be appropriate for your business. The name should be something that is easy to spell and easy to say.
For example, something like Computer Doctor or Computer Repair Services can be a good name for a computer repair shop because it is easy to recall and spell. A name like Computer Diagnostics and Electronics might not work out well though. A business name that can easily be spelled by anyone is something you should consider over long and complex names.
Create a Positive Business Name
When choosing a business name, you should see that it is easy to think about from a visual perspective. A good business name is something that will create a decent visual idea.
When creating a business name, always remember to create a good visual image that will inspire a person to think about your business and to associate it with something that is positive and pleasing in nature.
For instance, a carpet cleaning business can work with a name like Spotless Carpet Services. This is positive because it suggests what a good carpet should look like. Another good example is Extra Mile Car Services for a car services business or Tender Day Care for baby-sitting or a day-care kind of business.
Pick a Name That Expresses
A good company name can also involve a descriptive term that relates to what you are dealing with. Use a noun or an adjective to express something that your business is associated with.
For example, if you sell computer parts, a name like Hard Drive Computer Parts can tell people that you are dealing with different types of computer parts including hard drives. Another example of a descriptive business name is Red Roses Flowers & Gifts.
Instill a Pleasant Connotation
Another great idea is to use a connotation in your business name that can work to create pleasant thoughts and ideas. You should consider this if you want to create great business names.
This can ensure that people will think your business is going to do the right things for their needs. Try to think about something that works with a positive type of connotation.
An example for this is Clear Sky Roof Services or Sunny Sky Moon Roofs for a business that works with installing moon roofs or glass ceilings on houses. Or, Amazing Unwinds Holiday Services is something you can use for a holiday arrangement business.
Always Watch the Tone
It is important to watch for the tone the business name has. The tone needs to be appropriate to whatever you are dealing with. In particular, you need to watch the adjectives that you use in your business name.
For example, a barbershop can have a name like Perfect Shave Barber or Clean Cut Barber. Avoid names that sound painful and are unrefined like Rough Edge Barber or Over-the-Edge Barber.
Use a good adjective that relates to how effective or good your work or products are. When you name your business with a good tone, it will definitely help you promote your business better.
Creative Business Names Are Flexible
Another important thing to remember is to keep the scope and spread of your business flexible. Choose arbitrary names that contain common words that make connections, such as Fox, Orange, Sonic, Shadow and Target.
In addition, new or created words like Invench, Hubis, Panadesk, Pheubo and RooX do not identify particular products, or describe a major ingredient, quality or feature of the goods or services offered by the business. Such business names are scalable, versatile and can often change their focus without having to change their name.
For example, Amazon has no direct connection with books, so it was able to expand into music, electronics and many other kinds of products under the same business name.
Likewise, the name Google is totally flexible as a brand because it does not describe or suggest it is an internet search engine. Always remember the flexibility approach when creating a business name.
Great Business Names Have a Story
If you can develop a story while choosing a business name, it can create a lasting impression on the buyers.
Pangea3, an outsourcing company, uses a story. Pangea was the single super continent that existed prior to the continental drift that divided the 7 continents.
The next Pangea took place when mass means of transportation linked people from different continents. We are currently in the third Pangea where the internet and telecommunications systems have electronically reconnected the continents again, creating a boundary-less single super continent.
A name with a good story can help set your business apart from the rest of its competition. It is a nice way to get people to remember your company name.
Do the SWOT
Remember to keep track of all the creative business names. Once you have pinned down a short list of such names, do a SWOT analysis.
A SWOT analysis is where you write down the Strengths, Weaknesses, Opportunities and Threats of each name. You give a positive score for strengths and opportunities and a negative score for weaknesses or threats.
You can also consider giving a score in the range of say -3 to +3 for every viewpoint in analysis. The scoring method can be as flexible as you want. Just remember to do it uniformly across all potential names.
The SWOT is essentially the last step when creating a business name. Overall, this analysis should help you see through the cloud and assist you in finalizing a cool business name.
And Finally, Don’t Infringe Upon Anyone’s Trademark
You’ve zeroed on the perfect name for your business. Now what? The final step is to check if the business name you’ve chosen is unique and distinguishable compared to any existing business. No two businesses can have the same name.
The best way to check for business name availability is on your state’s Secretary of State website. To be on a safer side, you also must check if there are any trademarks registered for the name or not.
Conclusion
These are all essential tips you can use when naming a business. By capturing all these ideas into the name to begin with, you will save a lot of time, money and heartache down the road. Thanks for stopping by and feel free to share your thoughts and experiences about creating business names.
