When you’re launching a new law firm, you need an effective marketing strategy so you can get a lot of potential clients in a short time period. A lot of industries use common marketing strategies, but a law firm should have a unique SEO marketing strategy to be able to penetrate the market. Launching a new law firm has a lot of steps, but the most important one is to have a good and reliable website where people can get all necessary information and contact your firm.
Launching
When you’re launching a new law firm, the first thing you should do is identify your USPs. Your USPs are what make your company special. They tell your clients why your law firm is different and better than all the others and why they should choose you. If you’re specialized in several practice areas, you can select one that your clients need the most or one that your competitors don’t provide.
Once you have defined your USPs, you’ll know the audience you’re targeting. The target audience is identified based on what makes your law firm unique. You will be targeting clients who need your expertise and will not find what they’re looking for somewhere else.
Building Your Website
Your website is what represents your law firm. It’s what tells potential clients who you are and whether they should contact you or not. When your site is SEO optimized, it can get you a lot of clients. That’s why it’s essential to create an SEO-optimized website with an excellent marketing strategy to be able to lead the competition. When building a site, keep in mind that SEO for law firms is different from other kinds of SEO. And it’s not only different in the content, but also in the design. If you don’t have enough of the needed skills, hire a professional to do it for you.
Your law firm site should have more than a good homepage and SEO-optimized content. It should contain a page for the licenses you have, and if there are any awards, show them on your website as they’ll build credibility with your clients. You can add reviews from previous clients or case studies. That way potential clients will be certain that you’ll be able to help them.
Making Your Website SEO-optimized for a Better Marketing Strategy
The content on the website should be optimized. This means it’s easy to read and contains the required keywords. The keywords to add to your law firm site should be the same keywords that your client would type to search for the right law firm.
Along with keywords, the content itself should be helpful and straightforward. Your clients will not continue reading if they don’t understand what’s written, and therefore will not contact you. It’s important to write simple and direct content that everyone can understand.
The second essential way to make your website optimized is by creating an easy-to-navigate website. A lot of people underestimate this point and create a lot of pages and tabs on their website so it can contain all the information. However, there are a lot of clients that may close the site if they can’t find what they’re looking for right away.
Nowadays, mobile phone users are more prevalent than desktop users. Make your website mobile-friendly. When creating a mobile-friendly site, make the contact information visible on all pages. You’ll reach a lot of your targeted audience and rank higher in the search engines.
A Good Marketing Strategy
Applying all the previous points will help you optimize your website, which will help you get more leads. There’s another critical aspect, which is your marketing campaigns. Regardless of the platform you use, your campaigns should be informative and helpful. Keep in mind the previous points as together they form the most effective marketing strategy that will allow you to penetrate the market and lead the competition. Study your competitors and learn their strengths and weaknesses so you can identify how you’re going to rise through the ranks and quickly gain loyal clients.
