Selling on Amazon is like opening a store on Time Square: the location is awesome, but you need to know how to promote yourself, or else the massive crowd will just stream to the many other competing sellers. Even if you’re selling branded products, it doesn’t necessarily mean that customers will instantly flock to your store. Here are a few tips to sell branded products on Amazon.
Have everything in order
Buying a stock of product X from supplier Y doesn’t automatically grant you the right to sell it on Amazon. You either need to get permission from the supplier or (if he doesn’t have one), get permission from someone that can. Copyright infringement is one of top reasons for account suspensions, so you need to be very careful with that, and make sure you have permission to display images and promote the items on Amazon.
Optimize your Amazon page
Put yourself in your customer’s shoes (or fingertips) and insert keywords that could be vital for your product to come up in Amazon searches.
Follow the Amazon guidelines
Make sure you know the guidelines when selling on Amazon. For instance, you can implement links to your product page in emails, but it’s a big no-no to incentivize users for positive reviews.
Use the tools at your disposal to promote your products and business
There are plenty of tools out there to help Amazon sellers -take advantage of them. Make sure your product descriptions included quality images. Emphasizing features/benefits visually is a big plus.
Build your customer base through social media
A polished description and good images won’t help if there’s nobody to see it. Promote your Amazon listing on all your available social media platforms: Facebook, Instagram, Twitter, etc., including a direct link of course. Consider using branded links on those platforms.
Use FBA (Fulfillment by Amazon)
True, you also have the option of FBM (Fulfillment by Merchant). However, even though its cost can take a chunk out of your profits, the fact that Amazon can take care of all the logistics can make it all worth it for you. Always keep track and monitor your stock.
Get Paid Sooner
Amazon only pays you out every 14+ days. While that may not sound like a long time to wait, it absolutely is when you think about the never before seen consumer demand Amazon has created. Sellers often stockout or miss out on key opportunities to buy inventory while they are waiting to get paid. Luckily, there’s a financing company that can easily help you bridge gaps in cash flow. Payability offers Amazon and ecommerce sellers daily payouts and advances on future sales. Since approval is based on account health and sales performance, it’s easy to apply and there are no credit checks.
Being popular is better
Try and focus your stock inventory on items with high ASINs (Amazon Standard Identification Number). High-ranking ASINs are usually associated with popular items; low ASINs spell either low-selling or not selling at all, which, for you, means stock you would want to liquidate.
Get reviews
Lots, and lots of reviews (positive, of course). People tend to buy products that have a lot more positive reviews than negative reviews. How do you get good reviews? By being proactive, responding quickly to questions, suggestions or problems; offering top-notch customer support. Make sure to reply to negative reviews as well.
Selling branded products on Amazon may appear — at first — like a walk in an endless park; however, you can make life a lot easier for yourself when you use a platform like Algopix. Algopix can give sellers a competitive advantage by analyzing their inventories, providing extremely useful data such as daily reports of the top 50 selling products on Amazon, product analysis, bulk analysis and more.
Use Algopix
Algopix is a unique platform that analyzes the market and shipping costs, as well as inventory data, for Amazon, eBay and Walmart sellers. It provides users with a whopping 50 best-selling Amazon product list on a daily basis, as well as bulk analysis, competition analysis, marketplace insights, new marketing opportunities and more. New users can get a free trial.
