By Morgen Henderson
Competition among advertisements has become so fierce that companies must create complex marketing campaigns just to stand out from the crowd. Especially in a small home business, controlling every aspect of such an extensive operation can be challenging, so many businesses have turned to new technology to assist with the workload. With new uses for bot technology created daily, it now easier than ever to accomplish your marketing campaign goals through automation.
Here are 5 ways your company can benefit from automating your marketing strategy:
1. Introducing Your Business Through Chatbots
The most important part of any marketing campaign is the initial outreach to your customers. For a long time, businesses relied on impersonal techniques, like email blasts, cold-calls, and passive online advertisements. Now, you can utilize chatbots to directly engage with your target audience. You can script your bot to greet potential customers from wherever they enter your site. Bots can engage your customers with product recommendations, important company information, or simply say “Hello”. Greeting your customers with a chatbot is a friendly and personal way to open up the doors for delivering your marketing message.
2. Retain Your Customers
Repeat customers are the bloodline of any business. Of course, you hope that your customers are so happy with your product or service that they come back on their own. Sometimes, however, you’ll need to remind them just how much you appreciate them. This can be difficult to do, especially if your customer base is rather large. Instead of sending a templated email to all of your customers, you can have your chatbot reach out for you with personalized messages.
A well-programmed chatbot will be designed to re-engage with past customers. Days or even months after interacting with a user, chatbots can automatically check-in and deliver new information. Chatbots can even capture contact information so anytime you need to send out a new message about what is going on with your company, you simply enter your message into your bot and it will reach out to your audience.
3. Personalizing Customer Interaction with Automation
It may seem contradictory, but utilizing bots can make your content feel more personal. Typically, when content is created for marketing campaigns, the goal is to capture the attention of as many people as possible. However, writing for the masses often comes across as impersonal.
When you use a chatbot to deliver your content, a customer can ask to receive only the information they are looking for. People do understand they are receiving automated messages, but a well-scripted bot can be conversational and allows users to receive content specifically crafted for their interests.
4. Coordinate All Aspects of your Digital Marketing Campaign
There are many roads to a successful marketing campaign and sometimes you have to pave them all. If your goal is to make sure your product or service has a strong brand presence, you must have a marketing strategy that can help you reach your target audience. Instead of having your team target each social platform individually, automate your chatbot to do the work for you. You can now reach your clients directly through social media, email, text, and targeted ads all with the aid of bots. Automating your marketing messages gives you the mobility to cover more ground and engage personally with the public.
5. Testing and Tweaking your Marketing Campaign with Bots
Marketing is not an absolute science. While some campaigns knock it out of the park, others can fail miserably. Many tests are run and data is collected before a marketing campaign is fully released. This is because traditional ads, like television, radio, and billboards, cannot be altered once they enter the public domain. With chatbots, you can release your marketing message, test it, and alter your ads to yield better results in real-time. Bots collect data as users interact with the script. This way, you can utilize the information to better understand the public’s opinion of your marketing strategy, allowing you to create an even better campaign next time around.
Autobots, Roll Out
Without automation, it would be impossible to personally interact with every potential customer. The world operates in a virtual landscape and marketing automation is a great way to make sure your brand is seen far and wide. Next time you want to take your campaign to a whole new level, let your bot do it for you!
