In the past, serviced apartments were niche products mainly addressed to business travelers. But the European sector of serviced apartments is undergoing a revolution driven by the traveler demand for comfortable accommodation combined with new consumer trends such as the sharing economy and digital transformation.
No wonder that an increasing volume of travelers who visit various European destinations for business and leisure are choosing serviced apartments over hotels that are part of international chains. Finding furnished apartments for rent in Zurich is now just as easy as booking a hotel room.
New travel trends
The rising popularity of serviced apartments is closely related to new travel trends among both business and leisure travelers.
For starters, when visiting a new destination, consumers now seek to make the most of their time in the new location. They want to explore everything it has to offer in terms of restaurants, attractions, shopping, as well as meeting spaces and co-working offices. Looking for convenience and quality, they choose private apartments and limited service hotels rather than large hotels.
These travelers value authenticity and atmosphere. And serviced apartments services can bring them the level of exclusivity and luxury they could easily find at top hotels. In fact, hotels operating on a large scale can rarely afford a personalized approach – in contrast to luxurious services apartments located in the heart of Zurich whose managers can easily accommodate any special needs or requests.
Moreover, providers of serviced apartments are often well-versed in online and mobile platforms, and know how to advertise their services successfully. They realize that travelers going on holiday expect to be able to book accommodation online, preferably through one of the recognized booking platforms such as Booking.com, TripAdvisor, or Airbnb. These platforms attest to the quality of apartments, and provide a safe way for organizing a fantastic stay in Zurich.
