Technology’s advancements have brought the world to our fingertips. Along with easy access to the products and services we want, also comes easy access to sharing our opinions about those products and services. With sites like Yelp, a social media outlet such as Facebook, or directly on the vendor’s website, there are ample opportunities and outlets in which the public can praise or attempt to destroy a company. The good news is whether the feedback is positive or negative, there is always a way to use those reviews to improve and advance your business. Below you will find, as suggested by the title of this article, 5 ways in which you can use merchant reviews to build your ecommerce business.
Gives Your Business Credibility
Encourage and be open to receiving reviews, good and bad, from your customers. Encouraging your target audience to provide feedback will let them know that you sincerely care about their experience with your company. I personally will not buy a product without relying on several reviews of others to see if it is worth my money. If I don’t see a review, I am not likely to purchase from that seller.
Lets You Form a Relationship with Customers
If you are operating an honest endeavor, the odds will be in your favor in getting more positive feedback than negative. It is just as important to provide your customers with a quality product as it is to build a strong rapport with them. If a customer leaves their experience with you feeling as though they made a sincere connection, they will go out of their way to help build you up. An added bonus in asking for the opinions and suggestions of your customer base is in making them feel important, and who doesn’t want to feel important?
Responding Promptly
I can’t stress this enough; responding promptly to your customers and potential customers is key in running a successful ecommerce business. Take for example, AvaCare Medical, who takes the time to respond to negative reviews quickly to help customers and build trust with prospective customers. If a mistake was made, apologize. If a miscommunication occurred, clarify and rectify the situation.
Creates Word of Mouth
It’s the new word of mouth. When people visit your site or social media and see positive reviews. it will encourage more of the public to buy your product as well. With re-tweets and shares and copies and pastes the news of your business can spread like wildfire and attract new customers to your business from every walk of life and every corner of the world. That’s a lot of dough.
Broadens Your SEO Footprint
The cherry on top of the proverbial sundae is that the more your name is mentioned the more easily found your business will become. Your SEO is comprised of keywords used when conducting a search on a search engine. When a customer is searching for a service or product that you sell, the more often your name has been mentioned in a review on multiple platforms, the higher up on the search results your site will be.
