With the 70th Primetime Emmy Awards having aired earlier this month, home-based entrepreneurs looking to learn a thing or two about marketing may be able to glean inspiration from this year’s Emmy nominations and wins. After all, there certainly was quite a bit to choose from with everyone from Thandie Newton to Darren Criss taking home coveted golden statues. These days marketing can be a harder than some of the obstacles that your favorite characters face in must-see television shows.
For the business owner wanting to make a marketing splash that is worthy of all the accolades, here are six primetime marketing recommendations you need to know in order to be successful:
Curb Your Expectations – HBO’s Curb Your Enthusiasm has been nominated over 35 times for an Emmy award and was nominated once again this year. It’s undoubtedly a fan favorite. Want to be considered a favorite with your clients? Learn to curb your expectations. Setting realistic marketing goals for yourself every quarter can be a fantastic way to accomplish an endeavor especially if you have your own home business. Looking to grow your brand? Give yourself realistic expectations and work from there. Remember that your satisfaction relates to your expectations.
Lights! Camera! Integration! – Integration can go a long way. Atlanta’s Donald Glover has seamlessly integrated himself into the roles of actor, writer and producer in several Hollywood projects. Consider integrating public relations into your marketing strategy. When it comes to marketing, you’re selling a product to achieve revenue. With PR, however, you’re selling the brand through positively managing communication as it relates to your product. This is a wonderful way of building brand recognition. Don’t be afraid of integrating social media and media buying as well.
Be Ready For Your Close-Up – If Netflix’s 112 Emmy nominations is any indication, we are definitely in the digital age. Nevertheless, you would be surprised at how many people are still unsure about how social media can help their brand. Furthermore, it can be utilized to cultivate your own personal brand as well. As the CEO of your home business, it would be wise to be conscious of what you share on your personal channels. For example, Roseanne Barr was the butt of many jokes at the Emmys this year because of a racist tweet she posted earlier this year. That tweet led to her being written out of her own show. Do remember that you’re an ambassador of your brand, so be mindful of the kind of language that you use and the opinions that you share.
Earning the Ratings – If your home business is the type that has clientele, then remember to give them a return on their investment. ROI goes a long way for some clients that like to see what they’re getting out of doing business with you. Hulu scored 20 Emmy nominations for The Handmaid’s Tale, a popular show that’s been good for brands that choose to advertise during its commercial breaks. For anyone that needs to see hard numbers, exploring digital advertising can be a good avenue to explore in marketing. One of the advantages to this is that specific audiences can be reached in ways that are both measurable and cost-effective.
Stealing the Spotlight – Yes, it may be 2018, but traditional advertising still works and is an awesome way to secure the spotlight for your business. Emmy nominee Anthony Anderson’s Andre Johnson of ABC’s Black-ish is an advertising executive and knows this to be true. Advertising is a subset of marketing and it really, truly works. It’s a sure form of directly getting the word out about your business. Trust your brand and be confident in your business. After all, as Emmy winner RuPaul says, “If you don’t love yourself, how can you love someone else?”
Be Red Carpet Ready – Any red carpet bound celebrity knows the value of making a positive impression, and stars including Jessica Biel, Vanessa Kirby, and Sandra Oh certainly did so at the event. If your home business has a website, then this is your chance to make a wonderful initial impression. Make sure it is up to par and up to date with recent photos and content. For many, a website can be a first stop when it comes to scoping out a business. Make sure yours says what it needs to say.
