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Interview with Dr. Michael Solomon, author of Marketers, Tear Down These Walls!
Home-based business owners have to reach people through marketing, whose reality is shaped by social class, gender identity, culture and lifestyle choices. Many of these categories are no longer relevant as people access a variety of experiences that cross traditional home business boundaries. So how can home-based marketers understand this new consumer? By tearing down the walls that they have built to describe their customers.
Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson interview the perfect person to provide the sledgehammer. Dr. Michael Solomon. He is the author of Marketers, Tear Down These Walls! Liberating the Postmodern Consumer.
Subjects discussed in podcast include:
- What home business owners need to understand about lifestyle marketing
- How traditional categories that marketers use to think about our customers are obsolete
- The young & the restless! How we capture the hearts, minds, and wallets of Millennials
- Why “offline vs. online” strategies are useless
- How cutting-edge technologies like virtual reality are revolutionizing the shopping experience
- What all businesses – even small ones – can do to ramp up their customers’ engagement
So, tune in and learn how you can break down the walls that are holding back your marketing.
Episode Sponsor: City America * www.CityAmerica.com
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