Shattering the Spandex Ceiling In Corporate America
Just who does create corporate dress codes? One imagines a room full of starchy patriarchs issuing decrees about hemlines and elasticity.
Can we extend the pantsuit through 2030? How about worsted wool business burkas?
Betabrand’s Dress Pant Yoga Pants have become a stealthy rebellion against restrictive workwear style guides — real or imagined.
Should yoga pants be allowed in offices? Wait…why are we even asking that question?
The online retailer has sold over 200,000 trousers that look like dress pants, but feel like yoga pants. And, each week, the San Francisco startup hears stories about customers who “sneak” them into work. How they wear them and “nobody knows.”
“What is this conspiracy against comfort?” says Betabrand’s head merchant, Margie Benford. “A year ago, a Montana legislator acted to ban yoga pants at the statehouse. Now North Carolina schools are prohibiting leggings. Shouldn’t our society be more focused on women’s minds than their behinds?”
Stories like this only reinforce the fear that there’s a Style Stasi in professional settings — one that encourages conformity over comfort…or else!
Be it academia (Betabrand launched this line on models with PhDs) or corporate America, one thing is for sure: If you aim to get ahead, plan on spending long hours on your seat. So isn’t it more productive to professional yet pliable pants?
Dress Pant Yoga pants come in 4 styles and 10 colors. Better yet, according to Benford, “They’ve spawned an entire collection of flexible workplace designs: dresses for breast-pumping professionals, yoga pants for business travelers, even fashionable pants for women who work from home.”
ABOUT BETABRAND:
San Francisco-based Betabrand is a crowdfunding clothing company that releases new designs daily.
Notable projects include: Dress Pant Yoga Pants, Executive Hoodies, Gay Jeans,Space Jackets, Paparazzi-fighting fashion, Black Sheep Sweaters, Poo Emoji Dresses, The Suitsy and many more.
