As businesses try to be relevant in the ever-competitive online market, it is important that e-commerce stakeholders implement effective search engine optimization strategies in order to stand out. When it comes to online marketing, search engines are undoubtedly one of the major sources of traffic to your website. And this is where SEO plays a critical role. The question here is how you can get ranked. Well, we are going to look at 6 tips that can help in boosting your e-commerce SEO game:
Using the Right Keywords
This is one of the most important steps that can be implemented by an e-commerce site. Researching effective keywords for your online pages will greatly boost your chances of success. A perfect tool to use when researching keywords is Google’s AdWords tool. This tool really helps in discovering key phrases that will increase your site’s visibility in search results. Further, you need to research on your immediate competitors’ strategies and plans. This will enable you to discover gaps that you may implement in your overall keyword strategy thus attracting new clients your competitors may be ignoring.
Moreover, using long-tail keywords is one of the tools you can include. Not many people use long-tail keywords, which is why attracting a lot of customers can be easy. Go for keywords that are related to your products or services, which possess a reasonable number of monthly searches.
Making Good Use of Your Product Images
Potential customers will always want to have an idea of what they are intending to buy. For instance, any customer approaching your company will have an interest and expectation. In that regard, pictures work like magic. Pictures help the customer view the product carefully and choose wisely. Thus, it is important for e-commerce sites to utilize high quality images in a bid to persuade potential customers to make a purchase. However, search engines can only read text. You will need to optimize your product images using alt text. Without alt tags, search engine can’t rank your images, hence losing a chance to boost your SEO. This tip is often ignored by most e-commerce sites.
Monitoring Your Website’s Traffic
All businesses objective is to see an impressive increase in the amount of website traffic, but many are unaware of the specific targets to set. It is highly recommended to keep track of your website’s traffic through the use of Google Analytics. This tool enables you to identify where your clients are coming from as well as the efficiency of your SEO marketing techniques. Apart from monitoring your visitors, give a closer look at how many visitors end up purchasing your product. This will help you identify the actual strengths and weaknesses of your website.
Create Flashy Product Descriptions
If you are thinking of using the same product description from the manufacturers, you’re headed for the biggest shock of your life. Your search results are most likely to be banned from any search engine. To enable your e-commerce to stand out from the crowd, it is essential to create unique, eye-catching descriptions for your products that will help your clients make wise purchases as well as gain attention from Google. Describe your products in detail while naturally incorporating keywords. Pro-tip: irrelevant and spam-like content will scare potential customers away.
Building Strong URL Structures
A good URL plays critical role, especially on e-commerce websites with large quantity of products. A well-organized structure will make it easier for Google to crawl through your content. Come up with unique URLs that will enhance the overall usability, thus increasing the chances of converting clicks into sales. Building Strong URLs may require some professional advice so don’t hesitate to consult a SEO service company if needed.
Customer Reviews
Customer reviews are very important when it comes to influencing the conversion rates. 79% of clients rely on customer reviews before making a purchase. Encouraging customers to leave reviews after purchasing any product helps in building trust with your customers. Since reviews keep the website active, it will be easier for your e-commerce site to scale through Google’s search results.
