Throughout June, Pride Month celebrations nationwide brought people together in joyful support of the LGBTQ+ community. One of the Twin Cities’ standout Pride Month events was the annual Pride Beer Dabbler. This festival drew a massive crowd to the Minneapolis Sculpture Garden and featured unlimited pours from 70+ breweries and cideries, live entertainment, and creative brand activations. For sponsors, the event was a prime brand marketing opportunity to connect with engaged consumers.
Pride Beer Dabbler offered a vibrant lineup of craft beverages. Standouts included Brühaven Craft Co., Bumbling Fools Mead, Castle Danger Brewery, Dual Citizen Brewing, Earth Rider, Excelsior Brewing Co., Fat Pants, Haggard Barrel, Inbound Brew Co., Indeed, La Doña Cervecería, Lake Monster, Lift Bridge, Modist, Wabasha Brewing Co., Wandering Leaf Brewing, and Wild State Cider. Guests had a blast sampling various brews, getting tasty eats from local food trucks, and dancing into the sunset.
The festival wasn’t just about great drinks; it was a full-on celebration of queer joy, love, and community. Attendees were treated to high-energy sets from local favorites DJ Shannon Blowtorch and DJ CHIME / DJ JD, who all brought their signature sounds and made the atmosphere electric. This year’s Pride Dabbler also featured a partnership with The Little Wedding Co. to offer vow renewals and other heartfelt celebrations of queer love. Another exciting debut was Pairs for Pours, the festival’s first-ever multi-brewery pairing adventure featuring 15 handcrafted macaron flavors perfectly matched to various brews.
Pride Beer Dabbler 2025 also served as a powerful platform for brands to connect with a huge audience of engaged, diverse, and enthusiastic consumers. This year’s festival welcomed a vibrant mix of sponsors, whose booths and activations gave attendees the chance to sample products, learn more about their services, and interact directly with brand representatives in a fun, laid-back environment. From major names like BeatBox party punch and Minnesota Lottery to local and niche favorites like Cedar Printing, Renewal by Andersen, All Energy Solar, the sponsors added energy and depth to the overall event.
Pride Beer Dabbler was also made possible by sponsors like Goodness Designs, Granny’s THC Pretzels, Utepils Brewing, Drink Wisconsinbly, Sneaky Link permanent jewelry, Fro-Yo Soul, Breakthru Beverage, Keener Creations, Retro Bakery, and Husch Blackwell. Brands in the cannabis and wellness space, such as MLLW Cannabis Products, Verist single-origin hemp, Raiden Labs, True Bloom Wellness, Voltage Sparkling THC, Soke canned cocktails, ST IDES Delta 9 Teas, and Dapper Barons premium liqueur, were also especially popular. This reflected the growing interest in alternative beverages and health-forward products.
The festival’s inclusive, high-energy vibe made it an ideal brand marketing opportunity for businesses looking to connect authentically with the LGBTQ+ community.
Altogether, the sponsor activations helped elevate this year’s Pride Beer Dabbler into more than just a craft beverage festival; it became a brand marketing powerhouse seamlessly woven into a joyful celebration of Pride. If you’re part of a brewery or lifestyle brand looking to expand your reach in the Twin Cities, consider sponsoring next year’s Pride Beer Dabbler. It’s a unique chance to engage with thousands of enthusiastic, diverse attendees, many of whom could become loyal customers.
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