By Margot Adams, Co-Founder and Head of Marketing and Sales at Luxeire
When my mom, Gina Kuyers, and I launched Luxeire, we knew we weren’t interested in building a typical fashion brand. From day one, we chose to keep 100% of our garments manufacturing in-house in New York City—not as a marketing angle, but as a core part of our business strategy. In a world dominated by fast fashion and global outsourcing, we’ve found that staying local gives us a distinct advantage in quality, agility, and sustainability.
Keeping production and manufacturing in-house gives us control most brands dream of. We’re able to produce in smaller, more intentional runs, which is not only financially smarter but also helps us avoid overproduction and waste. It’s allowed us to scale at a pace that prioritizes product integrity and customer demand over unnecessary inventory.
As a small, hands-on team, producing locally is essential to staying nimble. Our factory is literally across the hall from our office. That proximity means we’re involved in every step of the process from fittings, adjustments, and final inspections. We can move fast, spot issues early, and make real-time decisions without the delays and disconnects that come with overseas manufacturing. Our customers come to us for pieces that are as functional as they are polished. We use luxurious Italian technical fabrics that are breathable, stretchy, and sustainable. These garments feel like activewear but look like tailored classics.
Keeping our manufacturing in-house and production close to home means we can iterate quickly, maintain consistent fit and quality, and meet demand without the long lead times of offshore manufacturing. It’s also allowed us to respond faster to what’s happening in real time. When something sells out or we spot a trend, we can restock or launch within weeks, not months. That speed-to-market advantage has been a game changer, especially in today’s unpredictable retail environment. More than that, producing in New York means we know exactly who is making our garments. It’s a collaborative, transparent process, and we have confidence in the ethics and craftsmanship behind every piece. That matters to us and to our customers.
Being a mother-daughter team, we’ve always approached this business with a personal lens. We’re not chasing scale for scale’s sake. We care about doing things right which means minimizing waste, paying fairly, and delivering products we’re genuinely proud of. Local production has taught us that quality isn’t just about materials. It’s about process, alignment, and values.
At Luxeire, “Made in New York” isn’t a tagline. It’s a reflection of who we are and how we operate with intention, responsibility, and a whole lot of pride.
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