The loyalty programs offered by Shopify are a fantastic method to reward your customers and encourage them to return business. One method to advertise the loyalty programs you offer is via email marketing. The best part is you do not need to shell out a lot of money to begin using marketing via email. There are many cost-free email marketing tools available that work seamlessly with Shopify.
A few of the most popular online email marketing tools for Shopify include Mailchimp, Klaviyo, and Sendinblue. These tools let you design and send professional-looking email messages to your clients, advertising the loyalty programs you offer and enticing customers to return for more purchases. With features such as personalization, automation, and analysis, it is possible to make targeted emails that produce positive results for your business. The positive side is that it’s completely possible to make use of cost-free email marketing tools for customer loyalty programs for shopify. Utilizing these tools strategically, Shopify store owners can automatize their communications, connect with customers and create lasting loyalty, all while keeping costs to a minimum.
Understanding Shopify Loyalty Programs and Email Marketing
Before you can begin to explore the use of email marketing to benefit reward programs it’s crucial to first grasp the basic concepts behind each Shopify loyalty program as well as email marketing.
A Shopify loyalty plan is created to give customers a reward for frequent business, usually with discounts, points-based systems or special deals. The aim is to build a platform that makes customers feel appreciated and rewarded to come back.
Marketing via email is a way to keep customers informed, engaged and engaged. If it’s sending promotions or updates to loyalty programs, or personal messages, email marketing is a great way to improve the relationship between the Shopify shop and the customers it serves.
Setting Up Free Email Marketing Tools for Shopify Loyalty Programs
There are many gratis email marketing tools available that work well with Shopify. These tools allow you to automate email marketing and segment your customer lists and monitor the performance of your emails without spending a penny. Let’s review the top five most efficient and best free email marketing tools that Shopify merchants can utilize to improve your loyalty programmes.
1. Mailchimp for Shopify
Mailchimp is among the most popular and widely used free email marketing tools available, and it is fully integrated with Shopify. It lets you create automated emails and manage customer lists and monitor the effectiveness of your email campaigns.
How does it help with Shopify rewards programs
- Segmentation: Mailchimp allows you to segment customers based on their behaviour and behavior, which allows you to offer personalized promotions to your loyal customers.
- Automatization: Create automatic emails that are triggered by events like a client earning loyalty points or attaining the new level of membership.
- Track: How your loyalty-based advertising campaigns are performing by monitoring the open rate, click through rates and conversion rates.
2. Omnisend
Omnisend offers a robust and free plan that integrates well with Shopify. Although it’s renowned for its user-friendly interface, it also offers high-end automation. This is vital for implementing effective loyalty programs.
How does it help with Shopify rewards programs
- Automatic Welcome Mails: Meet customers after they sign up to your loyalty program and offer them discounts or special offers.
- Alongside emails: Omnisend offers SMS and push notifications that can be used to inform customers of rewards for loyalty or special discounts.
- The design of emails: By using pre-designed emails templates you can quickly create professional-looking emails that highlight your loyalty program and increase engagement.
3. Sendinblue
Sendinblue is a great alternative for email marketing that is free that comes with a range of features that are ideal to Shopify merchants. With its user-friendly drag-and-drop builders and workflow automation capabilities, Sendinblue will help you bring the loyalty programs of your customers to a new level.
How does it help with Shopify rewards programs
- Transactional emails: Sendinblue excels at sending transactional emails. This is vital for advising customers about their loyalty points level or rewards status.
- Behavior Triggers: Send targeted emails based upon customer behavior such as purchase behavior cart abandonment, shopping cart abandonment, or interaction with loyalty programs deals.
4. Klaviyo (Free Plan)
Klaviyo is a mighty email marketing platform that also provides a free plan especially suited to Shopify merchants. While the free plan has certain limitations, it has a wealth of features to help loyalty programs.
What does it do for Shopify rewards programs
- Customer Segmentation: Klaviyo’s capabilities to segment customers let you target loyal customers with special promotions or offers.
- Automated Flows: You can design email flows that are based on user actions, for example, sending out reward emails or milestones for loyalty programs.
- Advanced Analytics: Klaviyo’s extensive analytics lets you keep track of the effectiveness of your loyalty email campaigns and make any necessary adjustments.
5. Benchmark Email
Benchmark Email is another free alternative that is integrated with Shopify. It is renowned for its user-friendly interface, Benchmark Email allows Shopify store owners to build emails and run them with no technical knowledge.
What is it that helps with Shopify rewards programs
- Automatic Campaigns: Automated emails to notify customers whenever they accumulate loyalty points, earn rewards or qualify for special offers.
- Customer lists: Benchmark Email helps sort your customer lists which makes it easier to provide your loyal customers with customized offers and notifications.
- Email templates: Access free, custom-designed templates to create email templates that are in line with your brand’s image and promote the loyalty programs you have in place.
Crafting Email Campaigns for Shopify Loyalty Programs
Once you’ve picked the ideal software for email marketing to the needs of your Shopify store, you’re now able to think about creating emails that increase the loyalty program to engage customers. Here are a few ideas for loyalty-based email campaigns that are automated with the above mentioned tools for free.
1. Welcome Emails for Loyalty Program Sign-Ups
The first email an individual customer receives when they sign up is essential to establish an enduring relationship. If customers sign up to the loyalty programme, ensure that they feel appreciated immediately by sending them an invitation email that includes a deal.
Example:
- “Welcome to Our Loyalty Program! Here’s 10% Off Your Next Order!”
- Give a short description of the way in which loyalty programs work and also highlight the advantages.
2. Reward Reminder Emails
Inform customers about the loyalty points or milestones they have earned frequently. These emails could encourage customers to buy more and to redeem the reward points.
Example:
- “You’ve Earned 200 Points–Only 100 More to Get 20% Off Your Next Order!”
- Add a progress bar or an indicator in the form of a visual representation of the point balance.
3. Exclusive Offers for Loyal Customers
Send discounts or special offers only to customers who have earned an amount of points or purchased multiple times. This not only helps to encourage customers to stay loyal, but will also generate an increase in revenues.
Example:
- “As a Loyal Customer, You Get Early Access to Our Seasonal Sale!”
- Offer a tempting offer that makes your customer feel valued and special.
4. Anniversary or Birthday Emails
Enjoy the special day of the customer by offering a customized discount or points for their birthday, anniversary or anniversary.
Example:
- “Happy Birthday, [Customer Name]! Enjoy a 20% Discount on Us!”
5. Loyalty Milestone Emails
If a client reaches an important milestone (e.g. the tier upgrade or a major reward) you can send them an email congratulating them.
Example:
- “Congratulations on Reaching Platinum Status! Here’s Your Exclusive Gift.”
Tips for Maximizing the Impact of Your Email Campaigns
1. Personalize Your Emails
Customized emails have higher open rates and engagement. Utilize names of customers, suggest products based upon previous purchases or remind them about the rewards they’re about to earn.
2. Use Clear CTAs (Call to Actions)
Always include clear and persuasive CTAs on your marketing emails like “Redeem Your Points Now,” “Claim Your Reward,” or “Shop Now for Exclusive Offers.”
3. Optimize for Mobile
The majority of people access their email on their mobiles Therefore, make sure that your email is mobile-friendly. This means making use of large fonts that are easy to read and making buttons simple to click on screens with small sizes.
4. Test and Analyze Results
Test various elements of your mailer marketing campaigns, including the subject line, CTA buttons, and the overall layout. The results you get from your tests will aid in defining your email marketing strategy and improve the effectiveness of your emails over time.
Conclusion
Utilizing platforms such as Mailchimp, Omnisend, Sendinblue, Klaviyo, and Benchmark Email, Shopify store owners can automate important email campaigns, measure performance and even engage customers without spending money on premium services.
The secret to success lies in knowing how to automate effective emails that keep your customers engaged, informed and committed in your business. If you follow the suggestions and best practices detailed in the article below, you’ll soon be on the way to running an effective, no-cost email marketing campaign that will ensure long-term growth in you and your Shopify store.
