All efforts matter during a marketing campaign. Each decision must be well-motivated, or time and resources might be wasted. With this in mind, it should be easy to understand why vetting leads gathered is important.
However, don’t make the mistake of believing leads gotten from professional platforms like LinkedIn don’t require vetting. It doesn’t hurt to be extra careful; here’s how you can get this done.
Working With Relevant Leads
LinkedIn is a great platform for professionals and provides all the tools people need to showcase their achievements. As such, it’s the perfect source for leads during a marketing campaign. You never know what company you might work with once you get the right contact.
If you don’t know how to get emails from LinkedIn, you can learn that https://www.lemlist.com/blog/find-someone-email-linkedin. However, once you get those business emails, you must confirm that the contact will be worth your time and effort. Here’s how.
Use a Marketing Service
Thankfully, some services make collecting relevant leads easy and straightforward. When you go through the process of retrieving contacts from LinkedIn, you can take it one step further and use a marketing service to verify the relevance to your campaign.
It’s worth noting that not every marketing service is reliable in the first place. It’s your responsibility as a marketer to research the tools and services you intend to use thoroughly. Build trust in the tool before vetting your leads; the difference will be night and day.
Compare and Contrast With Your Customer Profile
One major step in any marketing campaign involves building a profile of the ideal customer you’d like to reach. Once you’ve retrieved a lead from LinkedIn, it’s important to refer to the established customer profile and ensure your contact matches.It’s not enough to just give the profile a cursory glance from time to time. Pay attention to each attribute detailed in the profile, and if there are deviations from your lead, note them down. The smallest detail might be relevant later in your campaign.
Set Up a Chain of Approval
The necessity for this system depends on the size of your marketing team and the scale of your campaign. It might not be realistic to vet thousands of leads generated daily, one after the other. Having multiple people vet the same lead would be even less realistic.
However, if the nature of your campaign is sensitive and resources are tight, then you want each contact that makes its way through to be well-trusted. You can do this by having each lead pass through various levels of scrutiny before being accepted.
Conclusion
No two campaigns are the same. How you choose to proceed greatly depends on what you hope to achieve when all is said and done. It also depends a lot on the resources at your disposal. However, regardless of the circumstances, every company could benefit from a proper vetting system. Choosing LinkedIn as your source is a great way to start, but taking it one step further and vetting each lead would help assure you that the right contacts are invested in, limited resources or not.
