When you think of the word “influencer,” what immediately comes to your mind? Is it someone taking selfies? Content creator? Is it someone recycling posts on LinkedIn? How about someone making TED Talks? In general, all of these could be considered qualities of an influencer; there’s no denying that whatsoever. But one thing that keeps coming up would be the fact that there is this subtle expectation to be known out there.
Recruiters now want to see that you have a following; they want to see what content you’re creating, and if you’ve always dreamt of stepping into some different digital marketing careers or anything involving the marketing industry within itself, then this is something that you’ll absolutely need to think about as well. In general, there is this small expectation that just seems to be growing more and more. There’s the whole “personal brand” and things like that, but is it worth it?
Is it worth going through the time and effort? Well, there’s a chance that it might actually be! It’s honestly one of the more common ways to lead yourself towards success. So, with that all said, is it a good idea? Well, here’s exactly how working towards being an influencer in your industry could actually impact your career.
You’re Defining Influence in a Digital Era
Influence, in the digital context, refers to the ability to affect the opinions, decisions, and actions of others within a specific niche or industry. This influence is often built through consistent content creation, engagement with followers, and the cultivation of a personal brand that resonates with a target audience. So basically, you’re showing off that you know what you’re doing. One glance at your profile, and the assumption is immediately there that you know exactly what you’re doing.
It Shows Off That You Have Credibility
One of the most significant benefits of becoming an influencer in your industry is the opportunity to establish yourself as a credible and authoritative voice. While yes, it is a lot of work, by consistently sharing valuable insights, expertise, and opinions on relevant topics, you position yourself as a thought leader within your niche. This can lead to increased visibility, recognition, and respect from peers, potential employers, and industry stakeholders.
Ideal for Expanding Your Network
As an influencer, you have the ability to connect with a diverse array of individuals within your industry, from fellow professionals to potential collaborators and mentors. Building and nurturing these relationships can open doors to new opportunities, whether it’s partnerships, speaking engagements, job offers, or career advancements.
It’s way harder to get your foot in the door if you lack that credibility, and that’s why being an influencer could massively help you out. Your network becomes a valuable asset, providing support, guidance, and access to resources that can help propel your career forward.
You’re Boosting Your Brand into New Heights
There’s this slow shift, but nowadays, everyone has their personal brand, and this personal brand is connected to their professional brand. If you want to be an influencer, your personal brand and professional brand need to be one. Sure, it’s so much work, but it’s still going to take your brand to new heights that non-influencers won’t be able to do.
You’ll Be Driving Innovation
It’s really unfortunate to think, but unless you’re running your own business and have the right connections, it’s going to be really hard to drive innovation. So, you really need to keep in mind that influencers have the ability to spark conversations, challenge norms, and drive innovation within their industries.
Again, it’s assumed they’re credible, so people want to hear them, their thoughts, and what they’re going to do. So, just by sharing fresh perspectives, pushing boundaries, and advocating for change, you can inspire others to think differently and embrace new ideas. This not only positions you as a forward-thinking leader but also contributes to the evolution and growth of your industry as a whole.
It’s Easier to Navigate Career Change
The influence you wield within your industry can be a powerful asset when navigating career transitions and seizing new opportunities. To a degree, even if it’s a totally different industry you want to step into, it’s usually going to be easier, all thanks to the credibility and the following that you were able to make for yourself. Whether pursuing a promotion, exploring entrepreneurship, or seeking new ventures, your established reputation and network can open doors and facilitate smooth transitions.
Honestly, just embracing change with confidence and adaptability enables you to leverage your influence to chart a dynamic and fulfilling career path.
You’re Making an Impact
Again, for most industries, unless you’re really big, what you have to say tends to get swept under the rug. Most folks want to make an impact in their industry, but yeah, it can be really hard to do so. That’s why working towards being an influencer could help.
So, with that said, ultimately, being an influencer in your industry is about leveraging your platform to make a positive impact — whether it’s by educating, inspiring, or empowering others. By sharing your knowledge, experiences, and insights, you have the power to shape conversations, influence decisions, and drive meaningful change within your field. And in doing so, you not only elevate your own career but also contribute to the collective growth and advancement of your industry.
You’re Empowering Others
This essentially piggybacks on what was being said above; you’re getting the chance to empower others who might feel like anything they say or do will be swept under the rug or will flat out not get any recognition that they deserve. On top of that, influence carries a responsibility to inspire and empower others within your industry. It’s only fair to show others that their journey can be like yours — you’ve had challenges, you’ve had successes, and you’re authentic.
Seriously, you have the potential to motivate aspiring professionals, fostering a culture of mentorship and growth. Empowering others not only strengthens your network but also cultivates a legacy of positive impact, leaving a lasting impression on the next generation of industry leaders.
