During New Year’s Eve weekend, no celebration in Minneapolis garnered as much attention as Lucid Nights NYE. Taking place at The Armory and hosted by Sound in Motion (the Twin Cities’ premier EDM events company), Lucid Nights NYE was a 2-night, unparalleled journey through the depths of electronic music. Home Business Magazine attended both nights, but this article will take a look at Night 1 (headlined by Zeds Dead).
Night 1 of Lucid Nights NYE was an unforgettable, sonic wonderland for attendees. Before Zeds Dead took to the turntables, all of the dubstep lovers in the massive crowd were treated to sets by Dirt Monkey, Tape B, Levity, and more. These artists’ sets were filled with wobbling, intricate bass drops synced up to spellbinding visuals. The electrifying music and atmosphere primed the audience for the main event.
Then Zeds Dead closed out the night with a set teeming with captivating visuals and sonic mastery. Drop after meticulous drop, the exhilarating show kept the crowd dancing and headbanding until the very end. Dazzling lasers, lights, and pyrotechnics were synchronized with each beat, helping to make Zeds Dead’s set a mesmerizing spectacle. Their show wasn’t just heard but felt, a testament to the power of live dubstep music.
If you work for a lifestyle business and are looking to grow your brand awareness in the Twin Cities region, consider sponsoring one of Sound in Motion’s upcoming shows at The Armory. Events that are generating a ton of buzz are Subtronics on February 16th and 17th, Gareth Emery on March 1st, and Excision on March 8th and 9th. Sponsoring these shows will give your brand the opportunity to connect with a huge, engaged audience.
