The annual Super Bowl Big Game Weekend is always a major time for brand marketing. In addition to the big bucks national corporations shell out to air commercials during the game, companies also rush to sponsor celeb-studded Super Bowl parties. One such fête took place in W Scottsdale’s Cottontail Lounge on Friday, February 10th. Presented by Friday Beers and Powered by E11EVEN, this exclusive party featured a performance by none other than Cardi B, star guests, and a plethora of exciting brand sponsors.
At the party, guests like Camille Kostek, The Bachelorette alum Brandon Jones, and NFL stars Jared Goff and Reggie Wayne had a blast watching Cardi B perform “Bodak Yellow” and her other top hits. Attendees also played games of beer pong and got their names stitched on stylish hats, made possible by Friday Beers (a comedy platform and lifestyle brand and partner of Spellbound Entertainment Group). This brand activation was an interactive and unique way to promote Friday Beers.
Guests also snacked on Pizza Hut‘s tasty pizza slices and the celebrity-favorite popcorn treat, Cookie Pop, Candy Pop, and their all-new debut of Cereal Pop Fruity Pebbles, made with real Fruity Pebbles Cereal, launching in Walmart this week. Flavors for Candy Pop include Snickers, the official candy snack partner of Super Bowl, as well as Sour Patch Kids, OREO, M&Ms Minis, Twix, and Butterfinger. The party really helped to grow the brand awareness of Cereal Pop Fruity Pebbles.
Partners in the evening also included Riot Hospitality Group and Relentless Beats (Arizona’s #1 independent concert promoter agency). W Scottsdale’s Super Week also featured an exciting Playboy Party with a performance by Ludacris. In all, W Scottsdale and E11EVEN dominated the Super Bowl brand marketing scene.
